Oral Care in the Netherlands

Retail value sales of oral care increased in 2024. While volume growth remained modest, overall retail value sales benefitted from rising average unit prices across all categories. The growing consumer focus on oral hygiene and willingness to invest in sophisticated products - such as electric toothbrushes, specialist toothpastes, and interdental solutions - supported this upward trend. Dutch consumers increasingly understand the link between oral care and broader health and wellness goals.

The Oral Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.