+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Sanitary Protection in Serbia

  • PDF Icon

    Report

  • 19 Pages
  • March 2023
  • Region: Serbia
  • Euromonitor International
  • ID: 1292926
Sanitary protection registered healthy current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth. The heightened inflation led to increasing price sensitivity and a degree of trading down and diminishing brand loyalty. Players responded by offering generous discounts, such as multipack offerings.

The analyst's Sanitary Protection in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SANITARY PROTECTION IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Degree of trading down, as inflation bites
  • Procter & Gamble retains convincing leadership of sanitary protection in 2022 with wide product portfolio
  • Tampons registers highest growth
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth over forecast period
  • Menstrual cups and period underwear benefit from increasing concerns about environment
  • Status quo remains over the forecast period
CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN SERBIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources