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Skin Care in Pakistan

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    Report

  • 21 Pages
  • May 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 1292962
Skin care in Pakistan recorded healthy growth in 2024, driven by rising consumer awareness, increased urbanisation, and greater access to beauty education through digital platforms. Daily-use products, such as moisturisers, fairness creams, and basic facial cleansers, remained the mainstay of the category. However, demand for products offering additional benefits, including sun protection, hydration, and brightening, gained momentum, particularly among urban millennials and Gen Z consumers.

The Skin Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising demand for products offering additional or multifunctional benefits
  • Unilever remains the dominant force in skin care
  • Modern retailers strengthen their position in urban areas, offering a broader product assortment and attractive bundle deals
PROSPECTS AND OPPORTUNITIES
  • Positive outlook
  • Growing emphasis on both authenticity and functionality
  • Rising demand for science-backed, culturally relevant, and user-centric skincare solutions
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2019-2024
  • Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 6 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources