Spectacles in Sweden

Consumers are increasingly possessing more than one pair of glasses, which is underpinning sustained volume growth in spectacles. Penetration in the Swedish market is already fairly high, so increasing buying frequency and encouraging the acquisition of more than one pair of glasses for different occasions and looks, such as for work, casual or sport, are seen as the natural pathways for maintaining volume growth by players in the category.

The author's Spectacles in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spectacles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.