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Surface Care in Kazakhstan

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    Report

  • 16 Pages
  • February 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 1292986
Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning products were in high demand in 2023, and oven cleaners were also popular (along with grill cleaning sprays), thanks to their ability to cut through grease and grime.

The Surface Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surface care sees progress in 2023
  • Procter & Gamble targets pet owners
  • Sprays see popularity rise as Unilever remains ahead.
PROSPECTS AND OPPORTUNITIES
  • Problems with parallel market to persist
  • International players will continue to dominate
  • Russian brands to gain ground thanks for cost reasons
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2018-2023
  • Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 5 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Distribution of Home Care by Format: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format and Category: % Value 2023
  • Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources