Deluxe Corporation (DLX) - Financial and Strategic SWOT Analysis Review

  • ID: 1323030
  • SWOT Analysis
  • 34 pages
  • GlobalData
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Deluxe Corporation (DLX) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by the publisher to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Deluxe Corporation (Deluxe) is a provider of customized products and services. It is active in offering various customized products and services, like personalized printed items, promotional products and merchandising materials, fraud prevention and marketing services, web hosting and other web services, financial institution customer loyalty and retention programs and business networking services. The company offer assistance to small businesses and financial institutions through various businesses. Deluxe offer its products and services through direct marketing, independent distributors, financial institution referrals and the internet. The company also sells personalized checks, accessories, stored value gift cards and other services directly to consumers. It caters small businesses and financial institutions to better operate, protect and grow their businesses. Deluxe is headquartered at Shoreview, Minnesota, the US.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company
Note: Product cover images may vary from those shown
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List of Tables

List of Figures

Section 1 - About the Company

Deluxe Corporation - Key Facts

Deluxe Corporation - Key Employees

Deluxe Corporation - Key Employee Biographies

Deluxe Corporation - Major Products and Services

Deluxe Corporation - History

Deluxe Corporation - Company Statement

Deluxe Corporation - Locations And Subsidiaries

Head Office

Other Locations & Subsidiaries

Section 2 – Company Analysis

Deluxe Corporation - Business Description

Deluxe Corporation - Corporate Strategy

Deluxe Corporation - SWOT Analysis

SWOT Analysis - Overview

Deluxe Corporation - Strengths

Strength - Business Performance: Financial Services

Strength - Increasing Cash Reserves

Strength - Leading Market Position in the US

Deluxe Corporation - Weaknesses

Weakness - Decline in Direct Checks Segment

Deluxe Corporation - Opportunities

Opportunity - Strategic Initiatives

Opportunity - Strategic Acquisitions

Opportunity - Mobile Marketing

Deluxe Corporation - Threats

Threat - Litigation Issues

Threat - Competitive Market

Threat - Vulnerability of Intellectual Property

Deluxe Corporation - Key Competitors

Section 3 – Company Financial Ratios

Financial Ratios - Capital Market Ratios

Financial Ratios - Annual Ratios

Performance Chart

Financial Performance

Financial Ratios - Interim Ratios

Financial Ratios - Ratio Charts

Section 4 – Appendix


Ratio Definitions

About us

Contact Us


List of Tables

Deluxe Corporation, Key Facts

Deluxe Corporation, Key Employees

Deluxe Corporation, Key Employee Biographies

Deluxe Corporation, Major Products and Services

Deluxe Corporation, History

Deluxe Corporation, Subsidiaries

Deluxe Corporation, Key Competitors

Deluxe Corporation, Ratios based on current share price

Deluxe Corporation, Annual Ratios

Deluxe Corporation, Interim Ratios

Currency Codes

Capital Market Ratios

Equity Ratios

Profitability Ratios

Cost Ratios

Liquidity Ratios

Leverage Ratios

Efficiency Ratios

List of Figures

Deluxe Corporation, Performance Chart (2011 - 2015)

Deluxe Corporation, Ratio Charts
Note: Product cover images may vary from those shown
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