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Cat Food in Germany

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    Report

  • 27 Pages
  • November 2023
  • Region: Germany
  • Euromonitor International
  • ID: 1345777
As inflation throughout Europe has risen as a consequence of the war in Ukraine since 2022, the general price level of goods and services has also increased, including pet products such as cat food. Shrinking purchasing power among local consumers has made it more challenging for some to afford higher-priced items such as premium cat food options. This shift in preferences can lead to changes in demand, impacting sales volumes and market sizes for different product categories.

The Cat Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and increasing cost of raw materials drive up price of cat food
  • Premiumisation drops due to consumers budgeting and choosing cheaper options
  • Wet food continues to outperform dry food across price segments
PROSPECTS AND OPPORTUNITIES
  • Enriched cat food will continue to develop due to owners prioritising their cats’ health
  • Cat treats and mixers to develop further over the forecast period
  • Sustainability will remain relevant for several aspects of the industry
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2018-2023
  • Table 2 Cat Population 2018-2023
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA
  • Summary 1 Cat Food by Price Band 2023
  • Table 4 Sales of Cat Food by Category: Volume 2018-2023
  • Table 5 Sales of Cat Food by Category: Value 2018-2023
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2018-2023
  • Table 7 Sales of Cat Food by Category: % Value Growth 2018-2023
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
  • Table 10 NBO Company Shares of Cat Food: % Value 2018-2022
  • Table 11 LBN Brand Shares of Cat Food: % Value 2019-2022
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
  • Table 13 Distribution of Cat Food by Format: % Value 2018-2023
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2023-2028
  • Table 15 Forecast Sales of Cat Food by Category: Value 2023-2028
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
PET CARE IN GERMANY
EXECUTIVE SUMMARY
  • Pet care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2018-2023
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2018-2023
  • Table 20 Sales of Pet Care by Category: Value 2018-2023
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Pet Care by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Pet Food: % Value 2018-2022
  • Table 24 LBN Brand Shares of Pet Food: % Value 2019-2022
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
  • Table 28 Distribution of Pet Care by Format: % Value 2018-2023
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2023
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2018-2023
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2023
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Pet Care by Category: Value 2023-2028
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources