Cat Food in Malaysia - Research and Markets

Pet owners have continued to pamper their cats at home since the onset of the pandemic. Since work-from-home measures were put in place, owners have got to know their cats better and are treating their cats to quality food and treats. Consumers are becoming increasingly well informed about the importance of honouring their pets’ nutritional needs, including the varied nutritional needs relevant to cats of different breeds and life stages.

This Cat Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Cat Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2022 DEVELOPMENTS

Cat food flourishes as pet owners continue to humanise and pamper their cats
Players diversify product ranges, with a focus on the senior and kitten stages
Digital marketing becomes increasingly important as consumers seek special price deals and promotions

PROSPECTS AND OPPORTUNITIES

Pet owners are predicted to continue pamper their cats with cat treats
Major players anticipated to launch premium ranges to focus on cat health
E-commerce to see fast channel growth as players continue online campaigns

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2017-2022
Table 2 Cat Population 2017-2022
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022

CATEGORY DATA

Summary 1 Cat Food by Price Band 2022
Table 4 Sales of Cat Food by Category: Volume 2017-2022
Table 5 Sales of Cat Food by Category: Value 2017-2022
Table 6 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 7 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 10 NBO Company Shares of Cat Food: % Value 2017-2021
Table 11 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 13 Distribution of Cat Food by Format: % Value 2017-2022
Table 14 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 15 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027

PET CARE IN MALAYSIA

EXECUTIVE SUMMARY

Pet care in 2022: Pandemic has encouraged more consumers to keep pets
Dog owners prefer home-cooked food while cat owners prefer to indulge cats with packaged cat food
Players launch food with premium ingredients and new products that cater for kittens
E-commerce remains as the ideal choice but physical stores experience gradual recovery after the pandemic lockdown eased in 2022
Normalising habits and gradually increasing pet population will ensure positive category growth in forecast period

MARKET INDICATORS

Table 18 Pet Populations 2017-2022

MARKET DATA

Table 19 Sales of Pet Food by Category: Volume 2017-2022
Table 20 Sales of Pet Care by Category: Value 2017-2022
Table 21 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 22 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Pet Food: % Value 2017-2021
Table 24 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 28 Distribution of Pet Care by Format: % Value 2017-2022
Table 29 Distribution of Pet Care by Format and Category: % Value 2022
Table 30 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 32 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027