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Vietnam’s economy grew rapidly in 2018, posting its best performance for the past eight years as a result of impressive manufacturing growth, exports and investment expansion. According to the General Statistics Office, prices increased less for consumer appliances, while household income has been growing sharply, especially among middle income groups, resulting in higher living standards.
The Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN VIETNAM
List of Contents and Tables
Executive Summary
Strong Economic Growth and Increasing Living Standards Boost Volume Growth
Energy-saving Now Standard, New Features Attracting Young and Wealthy Consumers
Global Brands Expand Sales Share and Brand Position
Internet Retailing Set To See Boom in Demand
Consumer Appliances Expected To See Growth Over Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand Rising in Line With Housing Boom and Incomes
Modern Lifestyle Trends Fuelling Demand
Freestanding Dishwashers Control Sales
Competitive Landscape
Bosch and Fagor Continue To Benefit From Free Trade Agreements
Electrolux Vietnam Continues To Lead Dishwashers in Mid-price Segment
Promotional Campaigns Key To Attracting Consumers
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Incomes Fuel Automatic Washer Dryers Sales, But Cost Still Main Concern
Rising Demand for Front-load Washers, New Technologies Offering Plenty of Choice
Housing Boom Boosting Sales Among New Home Owners
Competitive Landscape
Electrolux, Lg and Samsung Increase Penetration in Automatic Washer Dryers
Growth Limited by Maturity
Samsung Pioneers Creation of New Generation of Laundry Appliances
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Built-in Large Cooking Appliances Rising With Housing Sales
Products Imported From Thailand Or Europe Leading Sales
New Innovative Technology Key To Attracting Consumers
Competitive Landscape
Rinnai Vietnam Retains Leading Position in Large Cooking Appliances
Cost Still A Concern for Consumers, Promotional Programmes Need To Be Boosted
Wide Ranging Prices and Promotional Campaigns Help Attract Consumers
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 77 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Microwaves Now Present in Majority of Households
Health Concerns Continue To Limit Sales
Internet Retailing Becoming A Good Choice When Purchasing Microwaves
Competitive Landscape
Sharp Maintains Leading Position, Free Exchange Programmes Remain Key
Price and Positioning Key To Attracting Consumers
Players Investing in Free Gifts and Low Cost Models
Category Data
Table 82 Sales of Microwaves by Category: Volume 2013-2018
Table 83 Sales of Microwaves by Category: Value 2013-2018
Table 84 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 85 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 87 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 88 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 89 Distribution of Microwaves by Format: % Volume 2013-2018
Table 90 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 91 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 92 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Inverter Technology Is A Must To Attract Consumers
Growing Popularity of Smart Technology
Construction Boom and Rising Living Standards Boost Refrigeration Appliances Sales
Competitive Landscape
Haier Electrical Appliances Continues To Lead Sales
New Innovative Offerings Attracting Consumers
Competition Fuelling Marketing and Promotions
Category Data
Table 95 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 96 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 99 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 102 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 107 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 108 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Split Air Conditioners With Inverter Technology Now A Must
Warmer Temperatures Impacting Demand Trends
Air-coolers Sales To Continue Rising Due To Healthier Image
Competitive Landscape
Japanese Brands Leading Sales
Internet Retailing Channel Remains Unsuited To Air-conditioner Sales
Vietnamese Brands Leading Cooling Fans Sales
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 114 Sales of Air Treatment Products by Category: Value 2013-2018
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 118 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 120 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 121 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 122 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 123 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 124 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 125 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Eating Out Trend Limiting Sales
Volume Growth Boosted by Rising Demand Outside Cities
Internet Retailing Sales Continue To Rise
Competitive Landscape
Philips Electronics Vietnam Maintains Strong Lead in Food Preparation Appliances
Strong Reputation for Quality
Rising Demand for Higher Quality
Category Data
Table 126 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 127 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 128 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 129 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 131 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 132 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Incomes and Higher Living Standards Boosting Volume Sales
Rising Image Consciousness Boosting Sales
Online Sales To Continue Rising Strongly
Competitive Landscape
Philips Electronics Vietnam Remains the Leading Player
Korean and Japanese Stores Launch Private Label Ranges in Personal Appliances
Expansion and Promotional Campaigns Increasing Customer Bases
Category Data
Table 137 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 138 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 139 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 140 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 141 Sales of Body Shavers by Format: % Volume 2013-2018
Table 142 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 143 NBO Company Shares of Personal Care Appliances 2014-2018
Table 144 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 145 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 146 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 147 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 148 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Living Standards Fuel Demand for Premium Small Cooking Appliances
High Prices Limiting Consumer Base
Multi-functionality and Convenience Are Key Areas of Focus
Competitive Landscape
Sharp Electronics Remains Leading Player
Strong Distribution Network Remains Biggest Competitive Advantage
Provision of Information Key To Attracting Consumers
Category Data
Table 150 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 151 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 154 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet Retailing To Boost Innovation Within Vacuum Cleaners
Cylinder Vacuum Cleaners Still A Necessary Household Cleaning Appliance
New Innovative Technology Attracting Consumers
Competitive Landscape
Japanese Brands Continue To Lead Sales
Growing Competition From Cheaper Brands
Housing Boom Boosting Demand
Category Data
Table 162 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 163 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
List of Contents and Tables
Executive Summary
Strong Economic Growth and Increasing Living Standards Boost Volume Growth
Energy-saving Now Standard, New Features Attracting Young and Wealthy Consumers
Global Brands Expand Sales Share and Brand Position
Internet Retailing Set To See Boom in Demand
Consumer Appliances Expected To See Growth Over Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand Rising in Line With Housing Boom and Incomes
Modern Lifestyle Trends Fuelling Demand
Freestanding Dishwashers Control Sales
Competitive Landscape
Bosch and Fagor Continue To Benefit From Free Trade Agreements
Electrolux Vietnam Continues To Lead Dishwashers in Mid-price Segment
Promotional Campaigns Key To Attracting Consumers
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Incomes Fuel Automatic Washer Dryers Sales, But Cost Still Main Concern
Rising Demand for Front-load Washers, New Technologies Offering Plenty of Choice
Housing Boom Boosting Sales Among New Home Owners
Competitive Landscape
Electrolux, Lg and Samsung Increase Penetration in Automatic Washer Dryers
Growth Limited by Maturity
Samsung Pioneers Creation of New Generation of Laundry Appliances
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Built-in Large Cooking Appliances Rising With Housing Sales
Products Imported From Thailand Or Europe Leading Sales
New Innovative Technology Key To Attracting Consumers
Competitive Landscape
Rinnai Vietnam Retains Leading Position in Large Cooking Appliances
Cost Still A Concern for Consumers, Promotional Programmes Need To Be Boosted
Wide Ranging Prices and Promotional Campaigns Help Attract Consumers
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 77 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Microwaves Now Present in Majority of Households
Health Concerns Continue To Limit Sales
Internet Retailing Becoming A Good Choice When Purchasing Microwaves
Competitive Landscape
Sharp Maintains Leading Position, Free Exchange Programmes Remain Key
Price and Positioning Key To Attracting Consumers
Players Investing in Free Gifts and Low Cost Models
Category Data
Table 82 Sales of Microwaves by Category: Volume 2013-2018
Table 83 Sales of Microwaves by Category: Value 2013-2018
Table 84 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 85 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 87 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 88 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 89 Distribution of Microwaves by Format: % Volume 2013-2018
Table 90 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 91 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 92 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Inverter Technology Is A Must To Attract Consumers
Growing Popularity of Smart Technology
Construction Boom and Rising Living Standards Boost Refrigeration Appliances Sales
Competitive Landscape
Haier Electrical Appliances Continues To Lead Sales
New Innovative Offerings Attracting Consumers
Competition Fuelling Marketing and Promotions
Category Data
Table 95 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 96 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 99 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 102 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 107 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 108 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Split Air Conditioners With Inverter Technology Now A Must
Warmer Temperatures Impacting Demand Trends
Air-coolers Sales To Continue Rising Due To Healthier Image
Competitive Landscape
Japanese Brands Leading Sales
Internet Retailing Channel Remains Unsuited To Air-conditioner Sales
Vietnamese Brands Leading Cooling Fans Sales
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 114 Sales of Air Treatment Products by Category: Value 2013-2018
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 118 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 120 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 121 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 122 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 123 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 124 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 125 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Eating Out Trend Limiting Sales
Volume Growth Boosted by Rising Demand Outside Cities
Internet Retailing Sales Continue To Rise
Competitive Landscape
Philips Electronics Vietnam Maintains Strong Lead in Food Preparation Appliances
Strong Reputation for Quality
Rising Demand for Higher Quality
Category Data
Table 126 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 127 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 128 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 129 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 131 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 132 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Incomes and Higher Living Standards Boosting Volume Sales
Rising Image Consciousness Boosting Sales
Online Sales To Continue Rising Strongly
Competitive Landscape
Philips Electronics Vietnam Remains the Leading Player
Korean and Japanese Stores Launch Private Label Ranges in Personal Appliances
Expansion and Promotional Campaigns Increasing Customer Bases
Category Data
Table 137 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 138 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 139 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 140 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 141 Sales of Body Shavers by Format: % Volume 2013-2018
Table 142 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 143 NBO Company Shares of Personal Care Appliances 2014-2018
Table 144 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 145 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 146 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 147 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 148 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Living Standards Fuel Demand for Premium Small Cooking Appliances
High Prices Limiting Consumer Base
Multi-functionality and Convenience Are Key Areas of Focus
Competitive Landscape
Sharp Electronics Remains Leading Player
Strong Distribution Network Remains Biggest Competitive Advantage
Provision of Information Key To Attracting Consumers
Category Data
Table 150 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 151 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 154 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet Retailing To Boost Innovation Within Vacuum Cleaners
Cylinder Vacuum Cleaners Still A Necessary Household Cleaning Appliance
New Innovative Technology Attracting Consumers
Competitive Landscape
Japanese Brands Continue To Lead Sales
Growing Competition From Cheaper Brands
Housing Boom Boosting Demand
Category Data
Table 162 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 163 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
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