Consumer Appliances in Vietnam - Research and Markets

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Enhanced access to available information about technology and higher standards of living have greatly boosted consumers’ need for consumer appliances in Vietnam. The year 2017 also witnessed strong competition between modern retail channels for market shares as they expanded their distribution networks in untapped areas. In addition, key players cooperated with retailers to constantly launch promotional and discounting activities offering more affordable prices of consumer appliances.

The Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

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CONSUMER APPLIANCES IN VIETNAM

List of Contents and Tables

Executive Summary
the Consumer Appliances Market Continues To Experience Stronger Volume Growth in 2017
Consumers Become More Observant and Selective in Choosing Products
Imported Products See Strong Growth, With Thai Imports Leading the Way
Internet Retailing Is Gaining Popularity As A Shopping Channel
the Consumer Appliances Market Is Expected To See Growth in the Forecast Period.
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Heating Up Real Estate Market Boosts Sales of Dishwashers
International Players Continue To Benefit From Free Trade Agreements
Freestanding Dishwashers Dominate Sales
Competitive Landscape
Electrolux Vietnam Continues To Lead Dishwashers
Fagor and Bosch Brands Draw Significant Attention
Price Still Plays Pivotal Role in Deciding What To Purchase
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Faster Pace of Urban Lifestyles Pushes Demand for Home Laundry Appliances
Freestanding Front-loading Washing Machines Sees Stronger Demand From Middle- To Upper-income Consumers
Increasingly Mature Category Forces Players To Launch More Marketing Activities
Competitive Landscape
Haier Electrical Appliances Vietnam Remains Clear Leader
Players Are Focussing Competition on Front-loading Freestanding Washing Machines
New Product Innovations Target High-income Consumers
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Maturity Causes Slower Growth for Large Cooking Appliances
Installation Costs Discourage Demand for Built-in Hobs and Freestanding Cooker Hoods
After-purchase Service Becoming Important Means for Generating Good Word of Mouth
Competitive Landscape
Rinnai Vietnam Leads in Large Cooking Appliances
Price Positioning Accounts for the Main Difference Between Players
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 77 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Busier Lifestyles, Improved Living Standards in Urban Areas Push Demand for Microwaves
Average Unit Price of Microwaves Continues To Decrease, Whilst Consumers Become More Selective
Untapped Consumer Base in Rural Areas Represents Growth Potential for Microwaves
Competitive Landscape
Sharp Electronics (vietnam) Remains the Category Leader
Competition Amongst Both Manufacturers and Retailers Expands To Rural Areas
Online Retailing Boosting Category Volume Sales
Category Data
Table 82 Sales of Microwaves by Category: Volume 2012-2017
Table 83 Sales of Microwaves by Category: Value 2012-2017
Table 84 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 85 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 86 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 87 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 88 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 89 Distribution of Microwaves by Format: % Volume 2012-2017
Table 90 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 91 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 92 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Inverter Technology Continues To Attract Significant Consumer Attention
Lifestyle Determines Demand for Medium-size and Freestanding Appliances
Strong Growth in Construction and Higher Living Standards Boost Sales of Consumer Appliances Products
Competitive Landscape
Haier Electrical Appliances Vietnam Continues To Hold the Leading Position
Stiff Competition Amongst Players and Retailers Makes for More Affordable Products
Thai Players Establish Stronger Presence in Consumer Appliances
Category Data
Table 95 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 96 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 99 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 102 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 105 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 106 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 107 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 108 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Split Air Conditioners With Inverter Technology Rule the Market
Demand for Air Coolers Is Rising Steadily
Competitive Landscape
Vietnam Fan Jsc Is the Leading Player
International Players Aggressively Launch Marketing Campaigns Whilst Focussing on Energy Saving and Air Purifying Features and Functions
Category Data
Table 113 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 114 Sales of Air Treatment Products by Category: Value 2012-2017
Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 116 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 118 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 120 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 121 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 122 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 123 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 124 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 125 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Experiences Slower Growth Due To Increasingly Busier Lifestyles and Wide Availability of Dining Establishments
Stronger Economy, Rising Income and Living Standards, Word of Mouth All Expected To Boost Category Growth
Online Retailing Channel Contributes To Growing Sales Volume of Food Preparation Appliances
Competitive Landscape
Philips Electronics Vietnam Holds Leading Position
Despite Increasing Income Levels, Price Remains the Key Competitive Factor
Expanding Distribution Remains A Necessity in the Mature Category
Category Data
Table 126 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 127 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 128 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 129 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 131 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 132 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 133 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 134 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 135 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 136 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in Personal Care Appliances Is Attributed To Higher Living Standards
Faster Lifestyles, Affordable Prices Further Boost Demand
Thai, Japanese Products Appeal To Vietnamese Consumers Who Have Issues With the Quality of Chinese Appliances
Competitive Landscape
Philips Electronics Vietnam Is Category Leader
Competition Is Mainly Between International Players
Online Shopping Through Websites Or Smartphone Applications Becomes More Popular, Whilst Keeping Prices Down Remains A Priority
Category Data
Table 137 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 138 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 139 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 140 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 141 Sales of Body Shavers by Format: % Volume 2012-2017
Table 142 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 143 NBO Company Shares of Personal Care Appliances 2013-2017
Table 144 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 145 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 146 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 147 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 148 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 149 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Busy Lifestyles, Maturity of Key Products Cause Slower Category Growth
Higher Living Standards Push Demand for Premium Small Cooking Appliances
Increased Income, Westernisation Will Support the Premiumisation Trend
Competitive Landscape
Sharp Electronics (vietnam) Maintains Its Leading Position
Rinnai Vietnam Sees Strongest Volume Growth
Strong Distribution Network Is the Biggest Competitive Advantage
Category Data
Table 150 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 151 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 152 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 153 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 154 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 155 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 156 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 157 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 158 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 159 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 160 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 161 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Online Shopping Plays Pivotal Role in Boosting Volume As Category Is Set To See Healthy Growth
Cylinder Vacuum Cleaners Dominates the Category
Increasing Maturity Forces Players To Compete by Introducing Products That Are Easy To Use and That Make Less Noise
Competitive Landscape
Hitachi Asia (vietnam) Continues To Lead
Competition Amongst Players Still Centres on Price and Capacity
Category Data
Table 162 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 163 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 164 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 165 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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