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Consumer Lifestyles in the United Arab Emirates

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  • 77 Pages
  • November 2022
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 1345796
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the United Arab Emirates.

The Consumer Lifestyles in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in the United Arab Emirates 2022
  • Life priorities
  • Prioritising spending time with parents and extended family above global average
  • Time with friends and for favourite activities rank above time for work
  • Consumers value being distinct from others and seek uniquely tailored products/services
  • Gen Z less concerned about status than other cohorts
  • Emiratis will extensively research the products and services they use before they buy
  • Baby Boomers have greater preference for branded goods over non-branded alternatives
  • Home life
  • Home-based activity rates are much higher than the global average
  • A high proportion of Baby Boomers exercise at home regularly
  • Smart home functionality more important to Emiratis than global average
  • Eating habits
  • Emiratis have much higher rates of food delivery and dining out than the global average
  • Foods that are healthy, natural and organic appeal most to consumers
  • Afternoon snacks are more popular at the weekends
  • Millennials’ mealtimes more likely to depend on their schedules
  • Working life
  • Earning a high salary is top priority
  • All generations more focused on jobs that offer a good work-life balance
  • Gen Z are more focused on earning a high salary
  • Expectation to start a business in future is higher than global average
  • Gen Z’s sights are on working abroad in future
  • Leisure habits
  • All generations regularly socialise online
  • Shopping as a leisure pursuit is a top choice for Emiratis
  • Gen Z not as engaged in regular leisure activities as other generations
  • Emiratis have high rates of both domestic and international leisure travel
  • All-inclusive holidays appeal to leisure travellers
  • Gen Z look for relaxation over other features when they go on vacation
  • Health and wellness
  • Women have a greater tendency to take health supplements/vitamins daily
  • Over a third ride a bicycle for exercise at least once a week
  • Millennials are the most active runners and cyclists
  • All stress-reduction activities adopted at higher rates than global average

Herbal remedies to reduce stress more popular among Gen X
  • Sustainable living
  • Nearly 70% are trying to have a positive impact on the environment
  • Older generations are more active in trying to have a positive impact on the environment
  • Emiratis’ green behaviours are behind those of their global counterparts
  • Gen Z ahead of other cohorts in repairing items instead of replacing
  • Consumers are willing to support charities that share their values
  • Younger generations more actively share their opinions on social media
  • Shopping habits
  • Personalised and tailored shopping experiences more valued than global average
  • Younger generations like to visit shopping malls more than Baby Boomers
  • Consumers are more influenced to buy based on friends/family recommendations
  • Gen X are more influenced by brand/company websites than other generations
  • Recommendations from friends or family biggest driver of subscription services uptake
  • Half of Gen Z have been motivated to use subscriptions by receiving them as a gift
  • Shopper are motivated to shop in-store for better warranties and returns
  • Younger generations like to shop in-store so they can easily return unwanted items
  • Free shipping not as big motivator for Emiratis to shop online as global counterparts
  • Gen Z more focused on best prices when shopping online
  • Spending habits
  • Gen Z more focused on increasing their spending on experiences than other cohorts
  • Gen more focused on increasing their savings and curbing their overall spending
  • Technology
  • Privacy is a concern but over 40% share their data to receive offers
  • Baby Boomers show a stronger preference to communicate online
  • Smartwatch and fitness wearable ownership far exceeds global average
  • Nearly half take part in online video gaming every week
  • Millennials are more active in engaging regularly with social networking sites