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Dog Food in Portugal

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    Report

  • 26 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 1345834
Value sales of dog food look set to increase in 2025. Growth in value terms continues to outpace volume, reflecting price increases in line with inflation and the ongoing trend toward premiumisation. Portuguese pet owners are increasingly attentive to the ingredients in their pets’ food, prioritising options made with fresh, less processed, and locally sourced components.

The Dog Food in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing premiumisation and demand for natural, locally sourced ingredients support growth in dog food
  • Mars Inc maintains leadership, while PetMaxi emerges as a key domestic innovator
  • Supermarkets remain dominant, but e-commerce grows due to price transparency and convenience
PROSPECTS AND OPPORTUNITIES
  • Health and nutrition concerns to drive continued premiumisation and expansion of supplements
  • E-commerce poised for further expansion as price-savvy and younger consumers lead adoption
  • Innovation to focus on protein sources and sustainable packaging solutions
  • Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2020-2025
  • Table 2 Dog Population 2020-2025
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Dog Food by Category: Volume 2020-2025
  • Table 5 Sales of Dog Food by Category: Value 2020-2025
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources