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Hair Care in Costa Rica

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    Report

  • 24 Pages
  • May 2025
  • Region: Costa Rica
  • Euromonitor International
  • ID: 1345860
The rate of growth in retail current value sales of hair care continued to slow in 2024. While mass products remain dominant, the share of retail value sales of hair care continued to rise during the year. However, it remained below the level at the beginning of the review period (2019), as premium products lost significant retail value share in 2020 amid the onset of COVID-19.

The Hair Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium brands continue to recoup pandemic losses
  • Regular new product launches help Procter & Gamble Interamericas de Costa Rica stay on top
  • Supermarkets remain the leading distribution channel, but e-commerce is expanding
PROSPECTS AND OPPORTUNITIES
  • Skinification will boost retail constant value sales
  • A growing number of older consumers will embrace their grey hair
  • Mass brands will continue to draw inspiration from premium offerings
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN COSTA RICA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources