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Hair Care in Kenya

  • ID: 1345861
  • Report
  • June 2021
  • Region: Kenya
  • 26 pages
  • Euromonitor International
In 2020, authorities took the decision to close salons and beauty parlours around Kenya as part of the national measures adopted to reduce the spread of COVID-19. Salons and beauty parlours are, of course, major consumers of hair care products such as shampoos, conditioners, and perms and relaxants.

The publisher's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HAIR CARE IN KENYA

KEY DATA FINDINGS

2020 IMPACT
  • Salon closures constrain sales of hair care as consumers stay at home
  • Stay at home orders boosts natural hair movement
  • Ayurveda regimens and DIY hair care threatens retail hair care
RECOVERY AND OPPORTUNITIES
  • Hair care offers opportunities for local manufacturers
  • Young consumers drive growth of hair colorants
  • Natural hair care products are on the rise
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2015-2020
  • Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 9 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN KENYA

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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