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Hair Care in Tunisia

  • ID: 1345862
  • Report
  • July 2020
  • Region: Tunisia
  • 26 pages
  • Euromonitor International
Hair care is among the biggest areas within beauty and personal care, supported by daily use of shampoos and regular use of other hair care items. Hair care continued to record positive growth in Tunisia in 2019, with growing demand and interest in healthy hair being one of the key drivers of sales. Tunisian consumers are becoming increasingly informed, and their concern about the ingredients in their daily hygiene products is growing; this is set to continue in the forecast period.

The Hair Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Increasing awareness of health and hygiene drives growth in hair care in 2019, as the industry continues to be supported by a high-level of advertising
  • Traditional alternatives continue to represent a threat to growth in hair care in 2019
  • Henkel-Alki Tunisie leads in 2019, as direct sellers improve their performances
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2014-2019
Table 2 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Hair Care: % Value 2015-2019
Table 5 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 9 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products
  • Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings
  • Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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