Laundry Care in Latin America

  • ID: 1345881
  • Report
  • Region: Latin America
  • 50 pages
  • Euromonitor International
1 of 3
Laundry care in Latin America has long been reliant on standard powder detergent, but is now approaching a turning point. Demographic trends such as more single-person households, more working women, increasing disposable incomes and an emerging middle class mean that there are opportunities for growth in liquid detergents, fabric softeners, spot and stain removers, and detergent tablets. The migration to modern channel retailers also means that availability will increase.

The Laundry Care in Latin America global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
Laundry Care in Latin America

Regional Overview
Leading Companies and Brands
Forecast Projections
Country Snapshots
Note: Product cover images may vary from those shown
3 of 3


4 of 3
Note: Product cover images may vary from those shown