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Men's Grooming in Switzerland

  • ID: 1345895
  • Report
  • Region: Switzerland
  • 20 pages
  • Euromonitor International
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Men’s grooming in Switzerland has shifted from its traditional focus on shaving, to a broader concept of men’s personal care. Consumers have adopted different shaving practices, with a growing preference for trimmed beards instead of complete shaving. This contributed to the current value contraction of men’s shaving in 2018. Over the forecast period, lifestyle trends are likely to continue to have a negative effect on men’s grooming.

The author's Men's Grooming in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Men's Grooming in Switzerland

List of Contents and Tables
Headlines
Prospects
New Shaving Practices To Impact the Category
Men's Skin Care and Men's Deodorants To Perform Well Within Men's Toiletries
Social Media To Continue Playing An Important Role in Marketing Strategies
Competitive Landscape
Procter & Gamble To Remain the Unrivalled Leader in Men's Grooming
Unilever Schweiz Remains Second Due To Its Strength in Men's Toiletries
Online Subscription Services Are Expected To Impact Distribution in Men's Shaving
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Sees A Positive Performance; Albeit Modest
the Focus Is on Green and "clean" Beauty
Multinational Operators Capitalise on Acquisitions
Indie Brands Challenge Established Players
Positive Outlook for the Forecast Period, Due To Economic Growth
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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