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Men's Grooming in Tunisia

  • ID: 1345896
  • Report
  • July 2020
  • Region: Tunisia
  • 25 pages
  • Euromonitor International
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Growing urbanisation, the rising influence of Western cultures and increasing acceptance of male grooming products played essential roles in driving growth in men’s grooming in 2019. Demand for men’s grooming products were supported by the growing number of men living in urban areas, with professional jobs, who sought to use more grooming items for a professional look at work.

The Men's Grooming in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Strong marketing campaigns, growing urbanisation and heightened availability of products drives growth for men’s grooming in 2019
  • Men become increasingly interested in maintaining a good appearance in 2019, boosting sales of men’s grooming products
  • Gillette leads the landscape in 2019, as direct sellers continue to improve their range of men’s products to boost value growth
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men's grooming
  • Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2014-2019
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 4 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 5 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 7 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Growth in 2019 is driven by increasing unit prices, the rise of urbanisation and consumers growing interest in quality ingredients and natural products
  • Henkel-Alki Tunisie continues to lead beauty and personal care in 2019, as players innovate with convenient formats and added-value offerings
  • Growth will increase year-on-year, as the industry recovers from the impact of COVID-19 and consumers invest in premium beauty and personal care goods
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources
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