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Retailing in Ecuador

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    Report

  • 79 Pages
  • March 2021
  • Region: Ecuador
  • Euromonitor International
  • ID: 1345953
Ecuador experienced a double whammy, as a result of COVID-19. There were significant job losses and economic uncertainty as services were curtailed due to COVID-19, but also as Ecuador’s economy is largely dependent on oil, the economy was affected by the steep drop in oil prices in 2020 due to reduced demand.

The Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Informal market continues to flourish
  • Large public debt continues to hamper economy
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Mother’s/Father’s Day
  • Summer Sales
  • Back to School
  • Christmas
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 15 Retailing GBO Company Shares: % Value 2016-2020
  • Table 16 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • With consumers trying to cut down on shopping trip due to COVID-19, they did one big weekly shop through modern grocery
  • Corporación Favorita maintains its lead in 2020
  • Private label continues to gain shelf space in supermarkets and hypermarkets

RECOVERY AND OPPORTUNITIES
  • Steady value growth, but consumers will be price sensitive
  • Health and wellness brands remain popular with consumers who can afford them
  • Convenience stores strong performer over forecast period

CHANNEL DATA
  • Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
  • Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
  • Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
  • Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
  • Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With small independent grocers closed for parts of the year, value sales decline significantly
  • Traditional grocery retailers draw strength from trust-based relationships
  • Immigrants and unemployed support sales in traditional grocery retailers

RECOVERY AND OPPORTUNITIES
  • High value growth early in forecast period, as society opens up again
  • Traditional grocery retailers fight back by coming together to negotiate better terms
  • Independent small grocers continue to lose value share

CHANNEL DATA
  • Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
  • Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
  • Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With outlets closed and little demand as a result of COVID-19, there is steep value decline
  • Inditex maintains leadership in a highly fragmented landscape
  • Informal commerce continues to undermine growth of apparel and footwear retailers

RECOVERY AND OPPORTUNITIES
  • Pent-up demand will drive value growth early in forecast period
  • Sports and casual apparel much in demand over forecast period
  • Department stores threatens growth of apparel and footwear specialists

CHANNEL DATA
  • Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Chemists/pharmacies strongest performing channel, as consumers stock up on products for treatment of COVID-19
  • FEMSA Comercio has aggressive expansions plans through both Econofarm and Farcomed
  • Independent chemists and pharmacies lose share to leading players

RECOVERY AND OPPORTUNITIES
  • Steady value growth, but consumers prioritise different products
  • Health and wellness trend supports sales in health and beauty specialist retailers
  • Discounts and promotions characterise trade in health and beauty

CHANNEL DATA
  • Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
  • Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
  • Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
  • Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
  • Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
  • Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Product range shake-up to meet consumers’ differing needs
  • De Prati maintains leadership of mixed retailers in 2020
  • Department stores dominates mixed retailers

RECOVERY AND OPPORTUNITIES
  • Healthy value growth over forecast period, though consumers price sensitive
  • Variety stores are mainly independent, family-run businesses
  • Mixed retailers find growing niche in home accessories

CHANNEL DATA
  • Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
  • Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
  • Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
  • Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
  • Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
  • Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020
  • Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020
  • Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
  • Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
  • Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
  • Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
  • Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
  • Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Beauty and personal care through direct selling suffers steep value decline
  • Yanbal Ecuador leads direct selling channel
  • Large international companies dominate the channel

RECOVERY AND OPPORTUNITIES
  • Healthy value growth over forecast period, though higher-priced brands lose out
  • Direct selling faces increased competition from e-commerce
  • Informal retailing hinders growth of direct selling

CHANNEL DATA
  • Table 100 Direct Selling by Category: Value 2015-2020
  • Table 101 Direct Selling by Category: % Value Growth 2015-2020
  • Table 102 Direct Selling GBO Company Shares: % Value 2016-2020
  • Table 103 Direct Selling GBN Brand Shares: % Value 2017-2020
  • Table 104 Direct Selling Forecasts by Category: Value 2020-2025
  • Table 105 Direct Selling Forecasts by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Surge in e-commerce as consumers shop from home
  • New kids on the block steal value share from Amazon
  • Apparel and footwear leads e-commerce in terms of value share

RECOVERY AND OPPORTUNITIES
  • Healthy value growth over forecast period
  • Grocery retailers venture into e-commerce
  • Banking infrastructure and internet penetration slow down growth in e-commerce

CHANNEL DATA
  • Table 106 E-Commerce by Channel and Category: Value 2015-2020
  • Table 107 E-Commerce by Channel and Category: % Value Growth 2015-2020
  • Table 108 E-Commerce GBO Company Shares: % Value 2016-2020
  • Table 109 E-Commerce GBN Brand Shares: % Value 2017-2020
  • Table 110 Forecast E-Commerce by Channel and Category: Value 2020-2025
  • Table 111 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Third-party delivery apps drive value growth in 2020
  • Fybeca and Comandato are among the most dynamic apps
  • Mobile retail apps gain ground through social networks

RECOVERY AND OPPORTUNITIES
  • Social media channels key driver of mobile e-commerce
  • Penetration rate of mobile internet will continue to rise
  • Young Ecuadorians entirely comfortable with mobile-based purchases

CHANNEL DATA
  • Table 112 Mobile E-Commerce: Value 2015-2020
  • Table 113 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 114 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 115 Mobile E-Commerce Forecasts: % Value Growth 2020-2025