Tomato Ketchup - Global Strategic Business Report

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. MARKET OVERVIEW II-1
A Prelude II-1
Current Market Conditions II-1
Impact of Recession II-1
Innovations in the Retail Arena Hit a Speed breaker II-1
Increased Price Sensitivity II-2
Shift to Low-Cost Brands II-2
Increased Shopping At Discount Outlets II-2
Key Statistics: II-3
Table 1: Global Exports of Tomato Sauces &Ketchup (2007):
Percentage Share Breakdown of Volume Exports by Key
Destination Countries - Netherlands, USA, Canada, Italy,
Spain, Germany, Belgium, Portugal, Costa Rica, Poland,
Russia, Mexico, and Others (includes corresponding
Graph/Chart) II-3

Table 2: Global Imports of Tomato Sauce &Ketchup (2007):
Percentage Share Breakdown of Volume Imports by Key Countries

• UK, Canada, France, USA, Germany, Mexico, Russia, Belgium,

Netherlands, Switzerland, Spain, Sweden, Denmark, and Others
(includes corresponding Graph/Chart) II-3
Fascination for Ethnic Cuisines Driving Demand II-4
Condiments Pep Up Health Foods II-4
Need and Desire for Convenience Grows II-4
On The Move Snacking II-4
Ketchups Get Spicier and Colorful II-4
Flavored and Specialty Ketchups II-5
Taste and Health II-5
Health Awareness Leads to Product Shifts II-5
Children & Youth – The Core Consumer Cluster II-5
Emerging Markets Are Key II-6
Innovations in Packaging II-6
The Top-Down Bottle Makes a Dramatic Entry II-6
Other Trends in Food Preferences II-6

2. REGIONAL PERSPECTIVE II-8
North America II-8
Ketchup Market Not as ‘Hot’ II-8
Regulatory Framework on Reducing Salt Content in Tomato Sauce II-8
Key Statistics: II-8
Table 3: US Recent Past, Current and Future Analysis for
Tomato Ketchup Market Analyzed with Annual Sales Figures in
Million Units for Years 2007 through 2015 (includes
corresponding Graph/Chart) II-8

Table 4: US Historic Review for Tomato Ketchup Market
Analyzed with Annual Sales Figures in Million Units for Years
2001 through 2006 (includes corresponding Graph/Chart) II-9

Table 5: US Tomato Ketchup Market (2007): Percentage Share
Breakdown of Dollar Sales Through Food, Drug, & Mass
Merchandisers for the Year Ended March 2007 (includes
corresponding Graph/Chart) II-9

Table 6: US Exports of Tomato Sauces and Ketchup (2008):
Percentage Share Breakdown of Value Exports by Key Countries

• Canada, Mexico, UK, Japan and thers (includes corresponding

Graph/Chart) II-9

Table 7: US Imports of Tomato Sauces and Ketchup (2008):
Percentage Share Breakdown of Value Imports by Key Countries

• Canada, Mexico, Dominican Republic, Italy and Others

(includes corresponding Graph/Chart) II-10

Table 8: Canadian Exports of Tomato Sauces and Ketchup
(2008): Percentage Share Breakdown of Value Exports by Key
Countries - US, Saudi Arabia, South Africa and Others
(includes corresponding Graph/Chart) II-10

Table 9: Canadian Imports of Tomato Sauces and Ketchup
(2008): Percentage Share Breakdown of Value Imports by Key
Countries - US, Italy, Mexico and Others (includes
corresponding Graph/Chart) II-10
Japan II-11
Competitive Scenario II-11
Table 10: Japanese Tomato Ketchup Market (2006): Percentage
Share Breakdown of Production Volume for Key Manufacturers
(includes corresponding Graph/Chart) II-11
Europe II-11
Key Statistics: II-11
Table 11: French Imports of Sauces, Condiments, and
Dressings (2008 & 2009): Percentage Share Breakdown of Value
Imports by Product Category (includes corresponding
Graph/Chart) II-11

Table 12: Top 20 Sauces & Condiments Brands in the United
Kingdom: Percentage Share Breakdown of Dollar Sales for 2009
(includes corresponding Graph/Chart) II-12

Table 13: Russian Exports of Tomato Sauces &Ketchup Market
(2007): Percentage Share Breakdown of Volume Exports by Key
Countries - Kazakhstan, Ukraine, Mongolia, Tajikistan and
Others (includes corresponding Graph/Chart) II-13

Table 14: Russian Imports of Tomato Sauces and Ketchup
Market (2007): Percentage Share Breakdown of Value Imports
by Key Countries - Netherlands, Ukraine, Vietnam, Italy and
Others (includes corresponding Graph/Chart) II-13
Rest of World II-13
Growing Acceptance of International Cuisine II-13
Improved Distribution Network Propels Demand II-13
Key Statistics: II-14
Table 15: Indian Market for Ketchup (2008): Percentage Share
Breakdown of Dollar Sales of Leading Brands (includes
corresponding Graph/Chart) II-14

Table 16: Brazilian Imports of Tomato Sauces and Ketchup
Market (2008): Percentage Share Breakdown of Volume Imports
by Key Countries - United States, Chile, Italy, France,
Germany, and Others (includes corresponding Graph/Chart) II-14

3. PRODUCT OVERVIEW II-15
An Introduction to Tomato Ketchup II-15
Historical Background II-15
Health Benefits II-16

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-17
Scandic Food Introduces Hotmato and Funmato Ketchup Variants II-17
Heinz Introduces Heinz Twisted Ketchup II-17
Meijer Launches “Naturals” Brand II-17
Taiyo Sangyo Launches Organic Tomato Ketchup II-17
Levi Roots Relaunches Reggae Reggae Tomato Ketchup II-18
Synergy Introduces New Tomato Flavors II-18
Scandic Food India Introduces Sil Hotmato and Sil Funmato
Ketchups II-18
Wholemato Introduces Spicy Organic Agave Ketchup II-18
Heinz Launches New Varieties of ‘Heinz Tomato Ketchup with a
Twist’ II-19
Heinz Introduces New Hot and Cold Dipping Sauce Varieties II-19
Kagome Launches Tomato Ketchup Aragoshi II-19
Nestle Enhances Maggi Portfolio II-19

5. RECENT INDUSTRY ACTIVITY II-20
Heinz Asia-Pacific to Increase Operations in India II-20
Bharti Enters into Joint-Venture Partnership with Del Monte
Pacific II-20
Baroda Dairy Ventures into Tomato Ketchup Business II-20
Tiger Brands Acquires Majority Stake in Haco Industries II-21
H.J. Heinz Purchases Remaining Stake in Cairo Food Industries II-21
Naturally Fresh Opens New Distribution Unit II-21
Unilever to Shutdown Peterborough Manufacturing Operations II-21
Unilever Acquires Baltimors Sauce Operations II-22
Xinjiang Chalkis Tomato Products to Acquire Interest in
Wujiaqu Chalkis Tomato II-22
COFCO Tunhe to Increase Investment in Xinjiang Uygur Region II-22
H. J. Heinz Acquires Bénédicta II-22
Orkla Brands International to Sell Elbro and Kotlin Units to
Agros Nova II-23
Kikkoman to Setup Food Processing Facility for Del Monte Ketchup II-23
Del Monte Establishes New Manufacturing Facility in China II-23
Indira Foods to Expand II-24
Nestle Erects New Sauce Production Facility II-24

6. FOCUS ON SELECT PLAYERS II-25
Campbell Soup Company (US) II-25
ConAgra Foods, Inc. (US) II-25
General Mills, Inc. (US) II-25
GraceKennedy Limited (Jamaica) II-26
H. J. Heinz Company (US) II-26
Kagome Co., Ltd. (Japan) II-26
Kikkoman Corporation (Japan) II-27
Lee Kum Kee (China) II-27
Nestle USA, Inc. (US) II-27
Nestle India Limited (India) II-28
Premier Foods Plc (UK) II-28
Tate & Lyle PLC (UK) II-28

7. GLOBAL MARKET PERSPECTIVE II-29
Table 17: Global Recent Past, Current & Future Analysis for
Tomato Ketchup by Geographic Region/Country - US, Canada,
Japan, Europe (France, Germany, Italy, UK, Spain, Russia and
Rest of Europe), Asia-Pacific (China, and Rest of
Asia-Pacific), Middle East & Africa, and Latin America
(Brazil, Mexico, and Rest of Latin America) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) II-29

Table 18: Global Historic Review for Tomato Ketchup by
Geographic Region/Country - US, Canada, Japan, Europe (France,
Germany, Italy, UK, Spain, Russia and Rest of Europe),
Asia-Pacific (China, and Rest of Asia-Pacific), Middle East &
Africa, and Latin America (Brazil, Mexico, and Rest of Latin
America) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) II-30

Table 19: Global 13-Year Perspective for Tomato Ketchup by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain,
Russia and Rest of Europe), Asia-Pacific (China, and Rest of
Asia-Pacific), Middle East & Africa, and Latin America
(Brazil, Mexico, and Rest of Latin America) Markets for Years
2003, 2009 & 2015 (includes corresponding Graph/Chart) II-31

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 24 (including Divisions/Subsidiaries - 43)

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Region/Country Players

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The United States 9
Canada 2
Japan 3
Europe 15
France 1
Germany 1
The United Kingdom 6
Italy 2
Rest of Europe 5
Asia-Pacific (Excluding Japan) 13
Latin America 1

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