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Bath and Shower in Thailand

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    Report

  • 27 Pages
  • April 2021
  • Region: Thailand
  • Euromonitor International
  • ID: 1407253
The switch from bar to liquid soap was already strong over the review period in Thailand and the trend only accelerated in 2020 as householders recognised the increased level of safety these products can offer in the context of COVID-19 as a new dose of soap is dispensed on every occasion, rather than a number of people having to use the same bar of soap.

The Bath and Shower in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BATH AND SHOWER IN THAILANDKEY DATA FINDINGS
2020 IMPACT
  • The COVID-19 pandemic accelerates the switch from bar to liquid soap
  • Companies continue to emphasise their social responsibility during the COVID-19 pandemic
  • Players recognise the potential for bath and shower with new launches

RECOVERY AND OPPORTUNITIES
  • Good growth ahead for bath and shower
  • More co-promotions with retailers likely
  • Social responsibility campaigns to remain important

CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources