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Bleach in Tunisia

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    Report

  • 15 Pages
  • February 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 1407255
In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of transportation, proved a pivotal factor in the overall escalation of bleach prices.

The Bleach in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BLEACH IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bleach price increase in 2023 favours retail value over volume growth
  • Judy remains the leading brand despite growing competition
  • Absence of international players amid strong local brands
PROSPECTS AND OPPORTUNITIES
  • Promotions are expected to continue to drive growth opportunities
  • El Jmal to enter the fray in bleach
  • The disappearance of unbranded bleach amid rising consumer health and safety awareness
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2018-2023
  • Table 2 Sales of Bleach: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 5 Forecast Sales of Bleach: Value 2023-2028
  • Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources