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Bleach in Tunisia

  • ID: 1407255
  • Report
  • Region: Tunisia
  • 11 pages
  • Euromonitor International
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Bleach is bought and used by many consumers in most households for almost all cleaning purposes, including laundry care, bathroom cleaning, floor cleaning, kitchen cleaning and disinfecting. All bleach brands available in Tunisia, such as Judy and El Fanak, are locally manufactured brands offering reasonable unit prices and good quality. Bleach is available in most distribution channels.

The Bleach in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BLEACH IN TUNISIA

List of Contents and Tables
Headlines
Prospects
Tunisians Still Consider Bleach the Perfect Cleaning Product
Promotions Expected To Continue Driving Growth
Specialised Products Are Affecting Sales of Bleach, Especially in Large Cities
Competitive Landscape
Ennadhafa Judy SA Still the Dominant Player
Innovation Expected To Focus on Non-chlorine Bleach
Domestic Brands Dominant
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Healthy Growth Despite the Economic Situation
Consumers Switching To Basic Home Care Products
Multinationals Remain Dominant
Modern Outlets See Rapid Growth
Continuous Development of Home Care in Tunisia
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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