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Cat Food in Finland

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    Report

  • 27 Pages
  • June 2022
  • Region: Finland
  • Euromonitor International
  • ID: 1407263
The rate of growth in retail constant value sales (2022 prices) of cat food slowed significantly in 2022, as the boost to demand provided by the pandemic in 2020 (which led to an acceleration in the rate of growth in the country’s feline population) continued to fade. Wet cat food accounts for the bulk of value sales and is also more dynamic than dry offerings. Single-serve pouches of soup for cats are growing in popularity, as an increasing number of owners indulge their pets.

The Cat Food in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 IMPACT
  • Cat food is benefiting from increased pet ownership and premiumisation trends
  • Cats remain the most popular pets, as the Finnish Cat Association calls for higher uptake of animal registrations
  • Competition heats up between leading global players, as private labels launch premium positioned products

RECOVERY AND OPPORTUNITIES
  • Domestic producers highlighting “Finnishness” are tipped as the ones to watch
  • E-commerce continues to grow, as leading players concentrate on both their in-store and online experiences
  • Demographics in Finland good for cat growth, with premiumisation and humanisation being “recession proof”

CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2016-2021
  • Table 2 Cat Population 2016-2021
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA
  • Summary 1 Cat Food by Price Band 2021
  • Table 4 Sales of Cat Food by Category: Volume 2016-2021
  • Table 5 Sales of Cat Food by Category: Value 2016-2021
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 7 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 10 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 11 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 12 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 13 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 14 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 15 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 16 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

EXECUTIVE SUMMARY
  • COVID-19 impact on pet care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for pet care?

MARKET INDICATORS
  • Table 17 Pet Populations 2016-2021

MARKET DATA
  • Table 18 Sales of Pet Food by Category: Volume 2016-2021
  • Table 19 Sales of Pet Care by Category: Value 2016-2021
  • Table 20 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 21 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 22 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 23 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 24 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 25 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 26 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 27 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 28 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 29 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 30 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 31 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 33 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

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SOURCES
  • Summary 2 Research Sources