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Consumer Electronics in the Czech Republic

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    Report

  • 88 Pages
  • September 2022
  • Region: Czech Republic
  • Euromonitor International
  • ID: 1407276
After a strong contraction in 2020, the Czech economy managed to get back on track exceeding all predictions and reaching a growth of 2.8% in 2021. The stronger-than-expected performance of the domestic economy in the last quarter of 2021 was a bit surprising given the less-than-favourable pandemic situation which led to supply chain problems, a major energy crisis, and accelerating inflation.

The Consumer Electronics in Czech Republic report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Economic crisis leads to zero volume growth although pandemic trend for multi-use monitors continues
  • Manufacturers turn their focus to more profitable business channel in the face of chip shortages
  • New launches from both retailers and major brands, including online retailer Alza.cz
PROSPECTS AND OPPORTUNITIES
  • After record growth in the pandemic, the category is set for declines
  • B2B and sales via educational institutes will benefit in a post-pandemic revamp
  • Printers are set to return to a declining trajectory forcing manufacturers to develop models with cost optimisation
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
  • Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  • Table 16 Sales of Computers by Category: Business Volume 2017-2022
  • Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
  • Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Smartphone and pre-installed system usage continue to hamper category sales
  • Removal of pandemic restrictions has limited impact on declining trend for in-car speakers and in-dash media players
  • TomTom International to hang on to leadership in in-car entertainment in 2021 despite ongoing decline of in-car navigation
PROSPECTS AND OPPORTUNITIES
  • Recovery of in-car entertainment is highly unlikely with such systems being perceived as outdated
  • Potential boost for demand via second-hand cars will not be enough to generate volume growth
  • E-commerce set to increase its importance as distribution channel for in-car entertainment over the forecast period
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
  • Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Home audio and cinema is gradually becoming a niche category
  • Home cinema and speaker systems is the only category to buck the declining trend
  • Asian-based brands continue to dominate sales of home audio
PROSPECTS AND OPPORTUNITIES
  • Category outlook remains quite bleak with audio-enthusiasts the only focus
  • E-commerce is likely continue its domination across home audio and cinema
  • Connectivity continues to be important but will have limited impact on volume sales
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wider adoption of online and streaming services leads to a further fall of BD and DVD players; televisions remain affected by supply disruptions
  • Samsung continue lead category thanks to frequent new product launches
  • Panasonic ceases production of televisions whilst Xiaomi enters the category
PROSPECTS AND OPPORTUNITIES
  • Smart TVs are set to become standard with budget smart TVs set to gain share
  • Limited developments expected in video players due to lack of consumer interest
Expansion of usage to boost interest in owning more than one TV
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2017-2022
  • Table 54 Sales of Home Video by Category: Value 2017-2022
  • Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  • Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
  • Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
  • Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
  • Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for action cameras is driven by relaxation of pandemic restrictions and desire to create good social media content
  • Digital cameras remain under threat from smartphones with
  • Ultra HD feature drives volume sales of digital camcorders
PROSPECTS AND OPPORTUNITIES
  • Heightened price-sensitivity and smartphone competition to limit future sales
  • Players to add value and diversify into alternate categories to sustain revenue
  • Despite small shift towards appliances and electronics specialists, e-commerce will retain its dominant lead
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
  • Table 67 Sales of Imaging Devices by Category: Value 2017-2022
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Continuous declining trend means that e-readers has limited innovation
  • Wireless speakers continue their success with Apple’s cheaper HomePod Mini helping the brand gain share
  • Pandemic only strengthened the shift toward online shopping
PROSPECTS AND OPPORTUNITIES
  • Premium wireless speakers to gain more share and desire for minimalist aesthetic influences innovations
  • Portable media players set to become cheaper as demand declines
  • Expected launch of AlzaPower in smart speakers will further shift sales online
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2017-2022
  • Table 78 Sales of Portable Players by Category: Value 2017-2022
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
  • Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
  • Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
  • Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Shortage of microchips boosts unit prices and plagues volume sales, creating a boost for the second-hand market
  • Samsung hangs onto lead against Xiaomi whilst newcomers Realme, Vivo, and Opop showcase ambitious plans
Smartphones continue to see growth with 5G overtaking 4G
PROSPECTS AND OPPORTUNITIES
  • Feature phone will continue downward trend but will not disappear
  • Under continued economic difficulties, second-hand business is set to thrive
  • Microchip shortage to continue as premium smartphones see greatest traction
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
  • Table 89 Sales of Mobile Phones by Category: Value 2017-2022
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Despite bleak economy, wearable electronics sales are rising sharply thanks to focus on health and fitness
  • Smartwatches see increased unit prices as consumers seek additional functionality
  • Overall leader Xiaomi closes in on Apple in smart wearables; fourth-ranked Huawei slows its share decline with new launches
PROSPECTS AND OPPORTUNITIES
  • Greater fitness monitoring and aesthetic designs will boost sales prospects
  • LTE smartwatches gain popularity across entire consumer base
  • Children’s smart wearables could create strong opportunities for growth
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
  • Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN THE CZECH REPUBLICKEY DATA FINDINGS
2022 DEVELOPMENTS
  • TWS earbuds continues to gain momentum as average unit prices drop
  • Wireless headbands to continue growing thanks to the popularity of gaming
  • Apple continues to lead TWS earbuds despite other players releasing cheaper alternatives
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds to drive robust growth in headphones whilst wireless earphones continue to see falling sales
  • Influx of new wireless models to continue; GN Store Nord set to acquire SteelSeries
  • E-commerce will continue to play an important role in headphones
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2017-2022
  • Table 113 Sales of Headphones by Category: Value 2017-2022
  • Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027