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Other Pet Food in Sweden

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    Report

  • 23 Pages
  • June 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 1407338
Sales of other pet food in Sweden are expected to decline slightly in 2025, reflecting a stable or shrinking population of pets such as birds, fish, and small mammals. Compared to the dog and cat food categories, purchasing in this segment is less frequent and more price-sensitive, with consumers typically focused on routine feeding rather than premiumisation. Limited product innovation and constrained shelf space in general retail further contribute to the category’s underperformance.

The Other Pet Food in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Pet Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Declining pet populations and low innovation limit category performance
  • Dogman maintains leadership while Sera emerges as a dynamic niche player
  • Pet specialists dominate distribution while e-commerce expands niche access
PROSPECTS AND OPPORTUNITIES
  • Modest long-term decline expected due to stable pet populations and low engagement
  • E-commerce supports niche accessibility and stabilises category performance
  • Innovation centres on enrichment, health, and sensory appeal for birds
CATEGORY INDICATORS
  • Table 1 Other Pet Population 2020-2025
CATEGORY DATA
  • Table 2 Sales of Other Pet Food by Category: Volume 2020-2025
  • Table 3 Sales of Other Pet Food by Category: Value 2020-2025
  • Table 4 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
  • Table 5 Sales of Other Pet Food by Category: % Value Growth 2020-2025
  • Table 6 LBN Brand Shares of Bird Food: % Value 2021-2024
  • Table 7 LBN Brand Shares of Fish Food: % Value 2021-2024
  • Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
  • Table 9 Distribution of Other Pet Food by Format: % Value 2020-2025
  • Table 10 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
  • Table 11 Forecast Sales of Other Pet Food by Category: Value 2025-2030
  • Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET CARE IN SWEDEN
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 14 Pet Populations 2020-2025
MARKET DATA
  • Table 15 Sales of Pet Food by Category: Volume 2020-2025
  • Table 16 Sales of Pet Care by Category: Value 2020-2025
  • Table 17 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 20 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 21 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 23 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 24 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 25 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 26 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 28 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 29 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources