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Baked Goods in Colombia

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    Report

  • 23 Pages
  • November 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 1449085
Sales of baked goods have rebounded into a more positive performance in Colombia in 2025, in both value and volume terms, in an improvement to the slumps in sales seen last year. In baked goods, this is attributed to consumers’ recovering purchasing power.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of baked goods return to stronger growth
INDUSTRY PERFORMANCE
  • Bread remains a mainstay in local cuisine, although bakeries are facing some challenges
  • Packaged flat bread benefits from sales in discounters and new formulations
WHAT’S NEXT?
  • Collaborations and flavour innovation to drive growth in baked goods
  • Gluten-free claims are set to grow in importance
  • “Fresh from the oven” options will rise in convenience stores
COMPETITIVE LANDSCAPE
  • Bimbo expands bread portfolio from tradition to functionality
  • Corona brand demonstrates how value growth can be inflated by high prices, while volume contradicts the performance
CHANNELS
  • Food/drink/tobacco specialists remains the leading channel for baked goods
  • Convenience stores strengthen role in baked goods
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN COLOMBIA
EXECUTIVE SUMMARY
  • Positive sales in both value and volume, supported by home cooking trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Home meal preparation and budget-friendly options drive sales
  • Growing focus on quality, despite ongoing price sensitivity
  • Evolving lifestyles and global cultural influences reshape consumer preferences
WHAT’S NEXT?
  • Ongoing positive sales, supported by polarised trends of premiumisation and affordability
  • Ongoing health and wellness trends focus on nutritional options - even at higher prices
  • Expansion of convenience stores in line with urbanisation
COMPETITIVE LANDSCAPE
  • Zenú, Bimbo, and Diana all in close brand competition, with combined private label holding the largest share
  • Nutrimenti de Colombia benefits from broad portfolio penetration, while Option meets modern demands
CHANNELS
  • Small local grocers remain a cornerstone in distribution, but are facing rising competition from modern outlets
  • Convenience stores rise as a key distribution channel for busy urban consumers
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources