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Baked Goods in Malaysia

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    Report

  • 24 Pages
  • November 2025
  • Region: Malaysia
  • Euromonitor International
  • ID: 1449100
In Malaysia, baked goods continues to see demand supported by the role of products such as bread and pastries as a staple source of carbohydrates in the local diet. The competitive landscape has seen some movement, as some brands have exited the market, while others have moved to fill the resulting gaps on store shelves.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand supported by key role in local diet
INDUSTRY PERFORMANCE
  • Value sales continue to rise despite static volumes
  • Pastries seeing strong rise in value
WHAT NEXT?
  • Growth supported by consumer search for affordable breakfast options
  • Expanding range of health focused products
  • Players face challenge of rising operational costs in the context of limits on price increases
COMPETITIVE LANDSCAPE
  • Gardenia Bakery leads
  • Kart Food Industries moves to fill space left by rival
CHANNELS
  • Food/drink/tobacco specialists and small local grocers represent the key channels
  • Hypermarkets seeing significant growth
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN MALAYSIA
EXECUTIVE SUMMARY
  • Affordability remains key
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Government aid proves important in maintain sales
  • Consumers remain price sensitive
WHAT’S NEXT?
  • Subsidies to remain important
  • New product development to attract consumers
  • Strong focus on value for money
COMPETITIVE LANDSCAPE
  • Serba Wangi out in front
  • Emborg benefiting from focus on quality and distribution through modern grocery retailers
  • Changes in competitive landscape as brands withdraw from market
CHANNELS
  • Small local grocers remains key distribution channel
  • Supermarkets seeing strong growth
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources