Breakfast Cereals in Nigeria

  • ID: 1449101
  • Report
  • Region: Nigeria
  • 29 pages
  • Euromonitor International
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In 2017, breakfast cereals recorded 11% current value growth as demand increased among the growing urban population that desires convenient breakfasts. This is more the case among working professionals, who choose breakfast cereals over the more time-intensive traditional breakfast meals such as “pap” (a hot corn meal). Strong child population growth also contributes to the increase as children are a major consumer group of breakfast cereals.

The Breakfast Cereals in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BREAKFAST CEREALS IN NIGERIA

List of Contents and Tables:
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Nestlé Nigeria Plc in Packaged Food (nigeria)
  • Strategic Direction
  • Key Facts
  • Summary 1 Nestlé Nigeria Plc: Key Facts
  • Summary 2 Nestlé Nigeria Plc: Operational Indicators
  • Competitive Positioning
  • Summary 3 Nestlé Nigeria Plc: Competitive Position 2017
  • Executive Summary
  • Packaged Food Benefits From Ongoing Shift Away From Unpackaged Products
  • Growth Limited by Economic Stagnation and High Inflation
  • Local Players Compete Well Against Multinationals
  • Modern Retailing Growing But Traditional Retail Still Dominates
  • Positive Growth Expected Over the Forecast Period
  • Key Trends and Developments
  • Economic Stagnation and Exchange Rate Depreciation Have Negative Impact on Packaged Food Growth in 2017
  • Urbanisation Boosting Demand for Packaged Food
  • Growth of Modern Retailing Helps To Spur Demand for Some Categories of Packaged Food
  • Manufacturers Look To Smaller Pack Sizes To Survive Poor Economic Conditions
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 4 Research Sources
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