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Breakfast Cereals in Nigeria

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    Report

  • 21 Pages
  • November 2022
  • Region: Nigeria
  • Euromonitor International
  • ID: 1449101
Breakfast cereals saw strong volume and value growth in 2022 despite poor economic conditions, which have strongly impacted other staple foods categories. The category has benefited from the strong price rise of bread, an alternative breakfast solution, with consumers switching to more affordable breakfast cereals.

The Breakfast Cereals in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BREAKFAST CEREALS IN NIGERIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Breakfast cereals grow as consumers switch from bread and appreciate their convenience
  • Strong unit price rise in 2022 due to sharp rise in cost of raw materials
  • New product development continues despite the tough conditions
PROSPECTS AND OPPORTUNITIES
  • Breakfast cereals to grow well driven by the growing urban working population seeking convenience and economic recovery
  • Increased competition amongst local brands set to boost performance
  • Health positioning to drive future sales of hot cereals and muesli/granola
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
  • Staple foods in 2022: The big picture
  • Key trends in 2022
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 13 Sales of Staple Foods by Category: Value 2017-2022
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 18 Penetration of Private Label by Category: % Value 2017-2022
  • Table 19 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources