+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Breakfast Cereals in Sweden

  • PDF Icon

    Report

  • 21 Pages
  • December 2022
  • Region: Sweden
  • Euromonitor International
  • ID: 1449109
Like most packaged food categories, breakfast cereals experienced booming volume sales in 2020 (upon the outset of the COVID-19 pandemic), stable sales in 2021, and a decline in 2022 as consumers started reverting to their previous consumption habits. Nevertheless, volume sales will remain higher in 2022 than they were pre-pandemic as more consumers continue to take the time to have sit-down at-home breakfast.

The Breakfast Cereals in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BREAKFAST CEREALS IN SWEDENKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Normalising but higher than pre-pandemic sales for breakfast cereals as Swedes continue to engage in sit-down breakfasts
  • Health and wellness trend remains vital to category success and influences category ingredients
  • A little bit of indulgence remains popular amongst children and adults
PROSPECTS AND OPPORTUNITIES
  • Local provenance and premiumisation trends will continue to influence marketing strategies
  • Rising quality in private label will lead to its growing breakfast cereals share
  • Gluten-free trend to continue growing and influencing new launches
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
STAPLE FOODS IN SWEDEN
EXECUTIVE SUMMARY
  • Staple foods in 2022: The big picture
  • Key trends in 2022
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2017-2022
  • Table 13 Sales of Staple Foods by Category: Value 2017-2022
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
  • Table 18 Penetration of Private Label by Category: % Value 2017-2022
  • Table 19 Distribution of Staple Foods by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2022-2027
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2022-2027
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources