Breakfast Cereals in Sweden

  • ID: 1449109
  • Report
  • Region: Sweden
  • 39 pages
  • Euromonitor International
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In 2016 and 2017, Swedish consumers rediscovered domestic alternatives to international brands and foreign ingredients, with renewed interest in domestic berry ingredients in muesli (such as blueberries) and an increased interest in oats, a traditional staple of Swedish breakfast cereal.

The Breakfast Cereals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BREAKFAST CEREALS IN SWEDEN

List of Contents and Tables
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
  • Axfood Ab in Packaged Food (sweden)
  • Strategic Direction
  • Key Facts
  • Summary 1 Axfood AB: Key Facts
  • Summary 2 Axfood AB: Operational Indicators
  • Internet Strategy
  • Private Label
  • Summary 3 Axfood AB: Private Label Portfolio
  • Competitive Positioning
  • Summary 4 Axfood AB: Competitive Position 2017
  • Haugen-gruppen Ab in Packaged Food (sweden)
  • Strategic Direction
  • Key Facts
  • Summary 5 Haugen-Gruppen AB: Key Facts
  • Summary 6 Haugen-Gruppen AB: Operational Indicators
  • Competitive Positioning
  • Ica Sverige Ab in Packaged Food (sweden)
  • Strategic Direction
  • Key Facts
  • Summary 7 ICA Sverige AB: Key Facts
  • Summary 8 ICA Sverige AB: Operational Indicators
  • Competitive Positioning
  • Summary 9 ICA Sverige AB: Competitive Position 2017
  • Orkla Foods Sverige Ab in Packaged Food (sweden)
  • Strategic Direction
  • Key Facts
  • Summary 10 Orkla Foods Sverige AB: Key Facts
  • Summary 11 Orkla Foods Sverige AB: Operational Indicators
  • Competitive Positioning
  • Summary 12 Orkla Foods Sverige AB: Competitive Position 2017
  • Executive Summary
  • Premiumisation Continues To Be A Key Driver
  • the Market Is Increasingly Segmentable
  • Established Players Lead Innovation
  • Technology Influences Grocery Retailing
  • Immigration To Strengthen Basic Consumption
  • Key Trends and Developments
  • Growth in Snacks Consumption and Obesity
  • Middle Eastern Immigration Will Boost Demand for Packaged Food
  • Artisanal Baking Renaissance
  • the Vegetarian and Flexitarian Trend Continues
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Sources
  • Summary 13 Research Sources
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