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Drinking Milk Products in Belgium

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    Report

  • 21 Pages
  • September 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 1449319
Demand for drinking milk products was strongly affected in 2022 by a sharp rise in prices, which was the result of high inflation and spiralling manufacturing costs. As a result, retail volume sales dropped significantly, while the category saw healthy growth in current value terms. In 2023 price rises have been more modest, with inflation dropping to a slightly more moderate level, albeit remaining high.

The Drinking Milk Products in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price fluctuation impacts demand for drinking milk products
  • Private label and domestic brands win share in 2023 thanks to more natural and sustainable image
  • Innovation see in milk as consumers go in search of high protein products
PROSPECTS AND OPPORTUNITIES
  • Stabilisation of prices should benefit sales but challenges remain
  • Local/domestic brands likely to keep scoring positively over the forecast period
  • Private label expected to lose share as the economy recovers
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN BELGIUM
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 16 Penetration of Private Label by Category: % Value 2018-2023
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources