+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Drinking Milk Products in Croatia

  • PDF Icon

    Report

  • 19 Pages
  • September 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1449326
Sales in drinking milk products in Croatia are maintaining a positive value trajectory in 2025, while volume sales are rather flat, albeit marginally positive. Therefore, the stronger value growth is largely driven by price inflation rather than volume growth. Cow’s milk is the strongest overall category in terms of size and has seen notable price adjustments.

The Drinking Milk Products in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Drinking Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Drinking milk products maintains positive sales, supported by higher prices of rising categories, while cow’s milk remains a staple
  • Dukat maintains lead, while Vindija sees strongest growth thanks to innovative launches and environmental positioning
  • Supermarkets remain the most popular shops, thanks to convenience, affordability and a wide range of options
PROSPECTS AND OPPORTUNITIES
  • Ongoing positive sales expected, driven by both baseline demand and innovation in functional options
  • Health and wellness trends drive innovations in “better-for-you” products
  • Price caps on milk set to influence ongoing sales trends
CATEGORY DATA
  • Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
  • Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
  • Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
  • Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
  • Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
  • Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN CROATIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 16 Penetration of Private Label by Category: % Value 2020-2025
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources