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Debit Cards in Brazil

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    Report

  • 25 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 1449358
Debit cards is seeing growth in card numbers and transaction value despite increasing competition from the Pix payment method. The ongoing growth of debit cards has been supported by the full migration of the Bolsa Familia social benefit programme to debit cards in 2024.

This Debit Card Transactions in Brazil report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Debit Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth despite increasing competition
INDUSTRY PERFORMANCE
  • Migration of Bolsa Familia to debit cards boosts number of cards in circulation
  • Strong competition from Pix
WHAT’S NEXT?
  • Trend one
  • New Pix feature ramps up competition for debit cards
  • Government programmes to maintain importance of debit cards
COMPETITIVE LANDSCAPE
  • Visa holds top spot
  • Caixa Econômica Federal benefits from role in government programmes
CATEGORY DATA
  • Table 1 Debit Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Debit Cards Transactions 2020-2025
  • Table 3 Debit Cards in Circulation: % Growth 2020-2025
  • Table 4 Debit Cards Transactions: % Growth 2020-2025
  • Table 5 Debit Cards: Number of Cards by Issuer 2020-2024
  • Table 6 Debit Cards: Number of Cards by Operator 2020-2024
  • Table 7 Debit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 8 Debit Cards Payment Transaction Value by Operator 2020-2024
  • Table 9 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
  • Table 10 Forecast Debit Cards Transactions 2025-2030
  • Table 11 Forecast Debit Cards in Circulation: % Growth 2025-2030
  • Table 12 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN BRAZIL
EXECUTIVE SUMMARY
  • Financial cards seeing growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Macroeconomic factors impact interest rates
  • Strong growth in number of credit cards and open loop pre-paid cards in circulation
  • Debit cards and other payment methods feeling strong competition from Pix
  • Fintech helps to drive growth in payment and lending methods
WHAT’S NEXT?
  • What next for financial cards and payments?
COMPETITIVE LANDSCAPE
  • Banco Itaú Holding Financeira SA takes the lead
  • MasterCard benefits from aggressive commercial policy and strategic partnerships
MARKET INDICATORS
  • Table 13 Number of POS Terminals: Units 2020-2025
  • Table 14 Number of ATMs: Units 2020-2025
  • Table 15 Value Lost to Fraud 2020-2025
  • Table 16 Card Expenditure by Location 2025
  • Table 17 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 18 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 19 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 20 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 21 Financial Cards Transactions by Category: Value 2020-2025
  • Table 22 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 23 Consumer Payments by Category: Value 2020-2025
  • Table 24 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 25 M-Commerce by Category: Value 2020-2025
  • Table 26 M-Commerce by Category: % Value Growth 2020-2025
  • Table 27 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 28 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 29 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 32 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 33 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 34 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 35 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 36 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 37 Forecast M-Commerce by Category: Value 2025-2030
  • Table 38 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources