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Footwear in Argentina

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    Report

  • 25 Pages
  • February 2026
  • Region: Argentina
  • Euromonitor International
  • ID: 1449393
The footwear market in Argentina experienced a 12% decline in retail volume sales in 2025, but saw 29% growth in current value terms due to aggressive promotional strategies. Despite economic challenges, the market is forecast to grow at a CAGR of 15% to ARS20.4 trillion by 2030, driven by increased imports and continued promotional efforts. Women's footwear remains the largest category, while brands like adidas and Puma lead the market thanks to their strong marketing strategies.

This Footwear in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Aggressive promotional strategies help drive strong current value growth
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Aggressive promotions drive sales amidst economic downturn
  • Largest category: women's footwear
  • Market polarisation driving value sales growth
  • Casual footwear trend continues to develop post-pandemic
  • CHART 3 Trend Towards the Use of More Informal Footwear
WHAT’S NEXT?
  • Aggressive promotions and imports shape future sales
  • Women's footwear will continue to lead, children's footwear will be most dynamic
  • Price competition and sports footwear will drive future growth
COMPETITIVE LANDSCAPE
  • adidas and puma lead with aggressive strategies
  • No significant mergers or acquisitions, limited new launches
  • Rising number of imports reduces local production of sports footwear
  • CHART 4 Lower Local Production of Sports Footwear and More Imported Products
  • Players look to aggressive promotions to maintain volume sales
  • CHART 5 Price War and Aggressive Promotions in a Context of Lower Consumption
CHANNELS
  • Apparel and footwear specialists drives offline sales with strong presence
  • Retail e-commerce gains traction with competitive pricing and promotions
  • Multi-brand chains and brand-owned stores lead channel growth
PRODUCTS
  • Tariffs and supply chain changes drive product innovation
  • Casualisation drives demand for comfortable footwear
  • Increased imports and promotions shape future sales
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 The Economic Situation Negatively Affects All Apparel and Footwear Categories
  • CHART 9 Imported Products Dominate the Apparel and Footwear Categories
  • CHART 10 More Casual Apparel and Footwear Being Seen Across All the Categories
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Argentina 2025
  • CHART 13 Key Insights on Consumers in Argentina 2025
  • CHART 14 Consumer Landscape in Argentina 2025
APPAREL AND FOOTWEAR IN ARGENTINAEXECUTIVE SUMMARYKEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic downturn impacts sales of non-essential fashion items
  • Apparel dominates volume sales, but footwear leads in value terms
  • Discount campaigns drive sales amid market polarisation
  • All categories hit by the difficult economic backdrop
  • Reduced import tariffs help open up the market to more international brands and products
  • Trend towards more casual clothing continues to be seen post-pandemic
WHAT’S NEXT?
  • New international brands enter local market
  • Apparel remains the largest category in volume terms
  • Promotions and digital marketing drive future growth
COMPETITIVE LANDSCAPE
  • adidas Argentina SA maintains its lead amid economic challenges
  • No significant mergers, acquisitions or new launches
  • Limited presence of luxury brands
CHANNELS
  • Apparel and footwear specialists drive sales through omnichannel retailing
  • E-commerce continues emerging as a key channel with discounts and promotions
  • Trends shaping the retail environment through promotions and digital marketing
PRODUCTS
  • Tariffs drive innovation in product design and functionality
  • Casual wear dominates apparel and footwear collections
  • Increased competition driving growth and innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources