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Footwear in Greece

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    Report

  • 25 Pages
  • February 2026
  • Region: Greece
  • Euromonitor International
  • ID: 1449399
The Greek footwear market is characterised by polarisation, with consumers favouring either low-cost or premium products, resulting in a 1% decline in retail volume to 16 million units in 2025. Despite this, consumer expenditure on footwear grew to EUR1.6 billion, driven by increasing disposable income. Growth is being driven by premiumisation, local production, and sustainability trends.

This Footwear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation, local craftmanship and sustainability support expansion of challenger brands
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Mid-market footwear brands face pressure from polarisation
  • CHART 3 Tsakiris Mallas Engages in Further Store Expansion
  • Tourism surge boosts demand for destination-specific footwear
  • CHART 4 Ancient Greek Continues to Perpetuate Heritage to Garner Tourist Sales
  • Challenger brands capture growth with niche strategies
  • CHART 5 Laiik - A Challenger Footwear Brand in Greece
WHAT’S NEXT?
  • Premium local brands and sustainability drive future growth
  • Demand for versatile footwear
COMPETITIVE LANDSCAPE
  • Nike and adidas dominate despite market polarisation
  • Opportunities emerge for niche and premium brands
CHANNELS
  • Omnichannel retailing gains traction among footwear retailers
  • Retail e-commerce grows steadily, driven by convenience and price
PRODUCTS
  • Challenger brands drive innovation with unique offerings
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Mat Fashion Continues to Carve Out Space in Turbulent Sector
  • CHART 9 Kappa Greece - Engaging Gen?Z Through Culture, Music and Street Style
  • CHART 10 Ancient Greek Sandals × One&Only Kéa Island
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Greece 2025
  • CHART 13 Key Insights on Consumers in Greece 2025
  • CHART 14 Consumer Landscape in Greece 2025
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
  • Modest current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mat Fashion navigates market polarisation with niche positioning
  • Kappa Greece engages Gen Z through culture and street style
  • Ancient Greek Sandals capitalises on travel and tourism boom
WHAT’S NEXT?
  • Consumers drive growth through online channels and sustainability
  • Apparel remains largest category with stable growth prospects
  • Niche segments drive growth through diversification and circularity
COMPETITIVE LANDSCAPE
  • Leading brands maintain strength in a fragmented market
  • No significant mergers or new product launches expected
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • Retail e-commerce drives growth with immersive experiences
  • Experience and technology shaping the retail environment
PRODUCTS
  • Targeting tourism boom
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources