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Footwear in Poland

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    Report

  • 24 Pages
  • January 2026
  • Region: Poland
  • Euromonitor International
  • ID: 1449407
Footwear in Poland is characterised by polarisation, with consumers increasingly favouring either low-priced products from discounters or premium brands, driving growth at both ends of the spectrum. In 2025, retail value sales reached PLN16,698 million, representing 7% growth to reach PLN16.7 billion, although volume growth was much lower. Women's footwear remained the largest category, while men’s footwear saw the most dynamic growth.

This Footwear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Polarisation evident as consumers flock to both discount and premium brands
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives sales of footwear in Poland
  • CHART 2 Lidl Attracts Shoppers with Discounted Branded Kappa Sneakers
  • Women's footwear remains the largest category
  • Resale market thrives on affordability and cultural relevance, competing with primary sales
  • CHART 3 Klasyk Store Names Itself "Your Best Shoe Dealer"
WHAT’S NEXT?
  • Consumers expected to continue to drive polarisation in footwear
  • Women's footwear will continue to dominate, but children's footwear to show strong growth
  • Technology expected to reshape footwear
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Strategic acquisition by CCC consolidates its lead
  • CHART 5 CCC Moves to Acquire MKRI in 2025
  • Challenger brands see success
CHANNELS
  • Offline retail remains dominant despite continued growth fore retail e-commerce
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 VRG Partners with VIVE Profit on Circular Fashion
  • CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
  • CHART 9 Analyst Insight
  • CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Poland 2025
  • CHART 13 Key Insights on Consumers in Poland 2025
  • CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
  • Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic factors contribute to growth, with sportswear seeing dynamism
  • Resale and rental trend gains traction among young consumers
  • Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
  • Consumers will drive growth in apparel and footwear through “smart mixing”
  • Largest category to remain apparel, but desire for comfort to drive growth for sportswear
  • Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
  • LPP and Pepco drive share growth through innovative strategies
  • Polarisation and brand adaption in apparel and footwear in Poland
  • Strategic moves and emerging opportunities
CHANNELS
  • Offline retail channels lead with innovative retail concepts
  • Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources