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In-Car Entertainment in Turkey

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    Report

  • 19 Pages
  • July 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 1449498
Retail volume sales of in-car entertainment continued to decline in 2023, even though driving picked up again as the pandemic ebbed away. Modern cars have built-in car speakers and media players, which has led to a general decline in demand for in-car entertainment. The highest volume decline was seen by in-car navigation where smartphones are being used as an effective substitute. Smartphone penetration is very high in Turkey and so specific in-car navigation products are no longer necessary.

The analyst's In-Car Entertainment in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the In-Car Entertainment market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

IN-CAR ENTERTAINMENT IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • In-car entertainment volume sales in long-term decline
  • Average unit prices register double-digit growth
  • Digicom AS leads in-car entertainment
PROSPECTS AND OPPORTUNITIES
  • Smartphone ownership acts as barrier to future growth
  • E-commerce to enjoy a bigger slice of sales
  • Average prices set to rise further
CATEGORY DATA
  • Table 1 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 2 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research