Mobile Phones in Italy

Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive volume figures. However, the category remains supported by overall demand for the ubiquitous nature of smartphones, which continue to cannibalise sales from a number of other categories in consumer electronics.

The Mobile Phones in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.