Mobile Phones in Italy

In 2025, retail volume sales of mobile phones in Italy grew by 2% to reach 18.4 million units. This marginal increase was driven primarily by the continued popularity of smartphones, while feature phones experienced a strong decline. Technology and communication devices have been particularly affected by tariff changes and the fear of further limitations imposed by Europe and the US on products from China.

The Mobile Phones in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.