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Mobile Phones in Japan

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    Report

  • 18 Pages
  • July 2023
  • Region: Japan
  • Euromonitor International
  • ID: 1449553
A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this advantage. On the other hand, players that root their business in Japan and do not play much outside of the country suffer from a disadvantage, as the Japanese market is limited compared with the global market.

The analyst's Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MOBILE PHONES IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Two Japanese players withdraw from smartphones
  • Apple maintains the leading share thanks to its ecosystem
  • Sales of smartphones decrease after a spike in 2021
PROSPECTS AND OPPORTUNITIES
  • Have Apple’s price increases gone too far and will hit sales?
  • What the fall of Japanese brands could mean
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 2 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN JAPAN
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research