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Mobile Phones in Mexico

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    Report

  • 21 Pages
  • August 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 1449555
In 2025, retail volume sales of mobile phones in Mexico increased by 1% to reach 32 million units. Smartphones continued to dominate, accounting for nearly 99% of sales, with retail volumes growing by 2% to 32 million units. This growth can be attributed to the multifaceted role that smartphones played in the lives of Mexicans, serving as essential tools for communication, work, education, gaming, and entertainment.

The Mobile Phones in Mexico report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • High penetration of smartphones as they are integrated into many aspects of daily life
  • Continued decrease for feature phones due to migration to smartphones
  • Growing 5G adoption and network expansion
PROSPECTS AND OPPORTUNITIES
  • Preference for smartphone models in the mid to high price range will drive growth
  • Competition from the refurbished market, which is on the rise
  • Proactive AI and mobile security to safeguard consumer data
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 2 Sales of Mobile Phones by Category: Value 2020-2025
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN MEXICO
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources