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Mobile Phones in South Korea

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    Report

  • 20 Pages
  • July 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 1449562
In 2025, mobile phones in South Korea experienced a slight decline in volume sales, reflecting the continued pressure on consumer demand across both feature phones and smartphones. The smartphone is the dominant choice of mobile phone, but the category is facing a contraction in volume sales driven by macroeconomic challenges and the evolving perceptions of value in smartphone ownership.

The Mobile Phones in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Structural decline in mobile phone market
  • Growing popularity of unlocked phones and budget carriers
  • Samsung introduces subscription-based trade-in model to shorten upgrade cycles
PROSPECTS AND OPPORTUNITIES
  • Samsung and Apple’s competitive rivalry expected to intensify
  • AI-Driven smartphones to reshape user experience and stimulate upgrade demand
  • Foldable and slim smartphones continue to develop
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 2 Sales of Mobile Phones by Category: Value 2020-2025
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources