Mobile Phones in Thailand

Retail volume sales of mobile phones in Thailand fell by 0.4% in 2025, reaching 15 million units. This minor fall can partly be attributed to the strong decline for feature phones, primarily because contemporary consumers increasingly require more advanced capabilities from their mobile devices. The limited functionalities inherent in feature phones are no longer adequate to support the evolving demands of modern daily tasks, driving a significant shift towards more feature-rich alternatives.

The Mobile Phones in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.