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Mobile Phones in Turkey

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    Report

  • 20 Pages
  • July 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 1449567
In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of smartphones was a notable factor, driving up by inflation. In addition, the major earthquake that took place in February 2023 and affected ten provinces in the country, reduced demand for new mobile phone.

The analyst's Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MOBILE PHONES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mobile phones register small volume decline
  • Samsung remains the leading brand in mobile phones
  • Retail unit prices climb in 2023
PROSPECTS AND OPPORTUNITIES
  • Mobile phones is anticipated to register positive volume sales growth
  • Foreign brands to continue to focus on local production
  • Appliances and electronics specialists is predicted to be the leading channel
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 2 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research