Mobile Phones in the United Kingdom

The year 2024 witnessed a return to volume growth for mobile phones in the UK, as new launches from Apple and Samsung stimulated sales of smartphones. On the back of these launches, volume sales remained positive in 2025, with consumers replacing old smartphones. However, with US tariffs impacting the global economy in a major way, and details of tariffs changing frequently, there was some economic uncertainty.

The Mobile Phones in United Kingdom report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.