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Pet Products in Bulgaria

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    Report

  • 21 Pages
  • May 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 1449592
Pet products in Bulgaria is expected to register minimal current value growth in 2025, as consumers are expected to look for value for money, as their purchasing power continues to be under pressure. In addition, there is expected to be minimal growth in the number of pets and this is expected to dampen volume sales. Pet healthcare is expected to be the largest product area in terms of value sales, with regular promotions supporting value sales.

The Pet Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Healthcare.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Minimal current value growth in 2025
  • Healthcare brand Frontline holds on to lead
  • Pets shops and superstores continue to lead distrubtion
PROSPECTS AND OPPORTUNITIES
  • Modest value growth over forecast period
  • Further growth for e-commerce, though value share not as high as for dog and cat food
  • Rising humanisation trend drives product developmeent
CATEGORY DATA
  • Table 1 Sales of Pet Products by Category: Value 2020-2025
  • Table 2 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 3 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 4 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 5 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 6 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 7 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
PET CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 10 Pet Populations 2020-2025
MARKET DATA
  • Table 11 Sales of Pet Food by Category: Volume 2020-2025
  • Table 12 Sales of Pet Care by Category: Value 2020-2025
  • Table 13 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 14 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 15 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 16 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 17 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 19 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 20 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 21 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 22 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 24 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 25 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources