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Cat Food in New Zealand

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    Report

  • 25 Pages
  • May 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 1462333
Retail value sales of cat food are expected to increase in 2025. Although growth is steady across the overall market, dry cat food is expanding at a slower rate of around 2%, while wet food and treats are showing stronger performance. The cat treats category, while still accounting for less than 10% of the total cat food market, is seeing rapid development as the variety of product formats stimulates consumer curiosity and trial.

The Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifting consumer behaviour drives premiumisation and diversified product formats
  • Competitive dynamics shaped by Nestlé’s aggressive expansion
  • Supermarkets dominate while e-commerce grows modestly
PROSPECTS AND OPPORTUNITIES
  • Health-focused innovation to underpin steady market expansion
  • Gradual e-commerce expansion complements supermarket dominance
  • Innovation driven by natural ingredients and functional diets
  • Summary 1 Cat Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2020-2025
  • Table 2 Cat Population 2020-2025
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Cat Food by Category: Volume 2020-2025
  • Table 5 Sales of Cat Food by Category: Value 2020-2025
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Cat Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Cat Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Cat Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Cat Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Cat Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources