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Cat Food in New Zealand

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    Report

  • 24 Pages
  • May 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 1462333
The dominance of cats in New Zealand may slowly be coming to an end with a decline in the growth rates of cats after COVID-19. The cat population in New Zealand grew marginally in 2022, compared to the growth rate for dogs. Some of the key reasons for this shift is that consumers feel dogs offer more security, encourage exercise and are more fun for children to be around compared to cats.

The analyst's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CAT FOOD IN NEW ZEALANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cat population growth slows down compared to dog population
  • Humanisation trend boosts demand for premium cat food
  • The Real Pet Food Co establishes itself as a competitor
PROSPECTS AND OPPORTUNITIES
  • Cat treats expected to grow but make up only a small portion of cat food
  • Opportunity for further growth in dry cat food
  • Economy cat food forecasted to decline amid premiumisation
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2018-2023
  • Table 2 Cat Population 2018-2023
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023
CATEGORY DATA
  • Summary 1 Cat Food by Price Band 2023
  • Table 4 Sales of Cat Food by Category: Volume 2018-2023
  • Table 5 Sales of Cat Food by Category: Value 2018-2023
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2018-2023
  • Table 7 Sales of Cat Food by Category: % Value Growth 2018-2023
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
  • Table 10 NBO Company Shares of Cat Food: % Value 2018-2022
  • Table 11 LBN Brand Shares of Cat Food: % Value 2019-2022
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
  • Table 13 Distribution of Cat Food by Format: % Value 2018-2023
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2023-2028
  • Table 15 Forecast Sales of Cat Food by Category: Value 2023-2028
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Pet care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2018-2023
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2018-2023
  • Table 20 Sales of Pet Care by Category: Value 2018-2023
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Pet Care by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Pet Food: % Value 2018-2022
  • Table 24 LBN Brand Shares of Pet Food: % Value 2019-2022
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
  • Table 28 Distribution of Pet Care by Format: % Value 2018-2023
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2023
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2018-2023
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2023
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Pet Care by Category: Value 2023-2028
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources