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Dog Food in Indonesia

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    Report

  • 24 Pages
  • June 2025
  • Region: Indonesia
  • Euromonitor International
  • ID: 1462395
In 2025, Indonesia’s dog food market continues to record modest value sales growth, albeit at a slightly slower pace than in 2024. Dog owners - typically middle- to upper-income consumers - remain less affected by weakening purchasing power, and unlike in cat food there is little shift towards smaller or more economical re-packaged variants. Instead, rising value sales are driven primarily by an expanding base of dog adopters and by higher selling prices.

The Dog Food in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • More modest retail growth seen for dog food in 2025
  • Central Proteinaprima and Mars Foods Indonesia remain on top
  • Pet shops and retail e-commerce as favoured distribution channels
PROSPECTS AND OPPORTUNITIES
  • Positive value sales forecast, driven by dog adoption
  • Omnichannel strategies to help support value sales
  • Innovation in nutrition and human-esque variants
  • Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2020-2025
  • Table 2 Dog Population 2020-2025
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Dog Food by Category: Volume 2020-2025
  • Table 5 Sales of Dog Food by Category: Value 2020-2025
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN INDONESIA
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources