Fast Food in Morocco

  • ID: 1462415
  • Report
  • Region: Morocco
  • 33 pages
  • Euromonitor International
1 of 4
Fast food in Morocco has long been in demand. Nevertheless, the competitive landscape in consumer foodservice is becoming fierce and fast food has to be more creative to maintain consumer loyalty. Indeed, the majority of fast food outlets now include additional services, for example home delivery and online ordering. These concepts offer significant advantages to consumers, especially employees who do not have enough time to go out during their lunch break.

The Fast Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fast Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
FAST FOOD IN MOROCCO

List of Contents and Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2011-2016
Table 2 Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 3 Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 4 Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 5 Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2011-2016
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2011-2016
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2011-2016
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2011-2016
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2011-2016
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2011-2016
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2012-2016
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2013-2016
Table 15 Forecast Fast Food by Category: Units/Outlets 2016-2021
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2016-2021
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2016-2021
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2016-2021
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2016-2021
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2016-2021
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2016-2021
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2016-2021
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2016-2021
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2016-2021
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2016-2021
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2016-2021
First Restaurant International in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 1 First Restaurant International: Key Facts
Summary 2 First Restaurant International: Operational Indicators
Suppliers
Competitive Positioning
Summary 3 First Restaurant International: Competitive Position 2016
Groupe Venezia Ice in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 4 Groupe Venezia Ice: Key Facts
Summary 5 Groupe Venezia Ice: Operational Indicators
Suppliers
Competitive Positioning
Summary 6 Groupe Venezia Ice: Competitive Position 2016
La Grillardière SA in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 7 La Grillardière SA: Key Facts
Summary 8 La Grillardière SA: Operational Indicators
Suppliers
Competitive Positioning
Summary 9 La Grillardière SA: Competitive Position 2016
Executive Summary
Good Performance in 2016 for Consumer Foodservice in Morocco
Government Efforts To Develop Tourism Directly Impact Consumer Foodservice Sales in Morocco
Independent Players Continue Dominating Consumer Foodservice
Independent Asian Players Outperform With Rapid Growth in Morocco
Positive Trends Are Expected Over the Forecast Period
Key Trends and Developments
Intensive Spread of Asian Food Type Among Moroccans
Despite A Weak Economy in 2016, the Government Managed To Maintain Economic Stability
Digital Ordering and Quicker Payment Tools Emerging and Positively Impacting Consumer Foodservice
Small Independent Operators Still Outcompeting International Players
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2011-2016
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2016
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2016
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2016
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2016
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2011-2016
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2016
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2016
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2016
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021
Sources
Summary 10 Research Sources
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll