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Men's Grooming in Colombia

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    Report

  • 23 Pages
  • May 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 1462451
Men’s grooming in Colombia experienced robust current value growth in 2024, driven by an increasing focus on personal care. Men’s fragrances was the largest subcategory but men’s shaving saw the most rapid growth, spurred on by a return to active lifestyles post-pandemic. High temperatures boosted the use of men’s deodorants; however, the primary drivers were changes related to cream formats from Speed Stick and gel sticks by Gillette, which entered the hard discounter D1.

The Men's Grooming in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising focus on self-care is driving men’s grooming
  • Direct seller Belstar retains the lead ahead of Procter & Gamble
  • Variable performances seen across subcategories in men’s grooming
PROSPECTS AND OPPORTUNITIES
  • Further growth potential for men’s grooming over the forecast period
  • Optimistic outlook for men’s shaving
  • Shaving brands are blurring skin care lines
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN COLOMBIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources