Oral Care in Colombia

Oral care in Colombia saw robust current value growth in 2024, primarily driven by inflation-induced price increases, with Oral care excl power toothbrushes was the largest category and toothpaste the wheat segment most dynamic segment. However, oral care is a category that is suffering from down-trading as local consumers attempt to save money amid economic uncertainty. In addition to opting for cheaper brands, consumers are gravitating towards multi-packs and smaller formats of toothpaste.

The Oral Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.