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Pet Products in New Zealand

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    Report

  • 22 Pages
  • May 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 1462482
Retail value sales of pet products are expected to increase in 2025. The pet healthcare segment remains the largest and fastest-growing part of the pet products market. This trend is fuelled by consumers’ increasing focus on health and functionality within pet food, extending to greater proactive purchasing of health care products to address pets’ nutritional deficiencies and monitor their wellbeing more closely.

The Pet Products in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Healthcare.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Pet healthcare drives value growth in a maturing market
  • Masterpet maintains leadership across multiple segments
  • Distribution shifts towards specialisation and e-commerce expansion
PROSPECTS AND OPPORTUNITIES
  • Health and wellness to underpin steady market growth
  • E-commerce growth shaped by category-specific dynamics
  • Innovation fuelled by regulatory shifts and premiumisation
CATEGORY DATA
  • Table 1 Sales of Pet Products by Category: Value 2020-2025
  • Table 2 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 3 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 4 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 5 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 6 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 7 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 10 Pet Populations 2020-2025
MARKET DATA
  • Table 11 Sales of Pet Food by Category: Volume 2020-2025
  • Table 12 Sales of Pet Care by Category: Value 2020-2025
  • Table 13 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 14 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 15 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 16 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 17 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 19 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 20 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 21 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 22 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 24 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 25 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources