Orange & Citrus Groves in the US - Industry Market Research Report

Squeezed Out: a Shift to Vegetable Consumption by Consumers is Expected to Hinder Industry Revenue Growth

Orange and citrus farmers grow and sell oranges, grapefruit, lemons and tangerines, which are among the most popular foods in the United States. Citrus fruit consumption tends to rise with the growing population, but severe disruptions in recent years have not borne this out. Huanglongbing (HLB), also called citrus greening, affected citrus farmers across Florida between 2018 and 2019, making the fruits green and inedible, resulting in a major drop in production. COVID-19 resulted in revenue for citrus fruit growers rising in some areas and falling in others. Lemon producers that serve bars saw a major drop in spending, but growers that served grocery stores benefited as consumers started eating citrus fruits because of their supposed health benefits. More recently, inflation has caused the cost of key inputs such as fertilizers, fuel and machinery to rise. Small operators cannot afford these price hikes, so many went out of business.

Farmers in this industry primarily grow citrus fruits, including oranges, grapefruits and lemons. Citrus fruits grown in this industry are used in downstream processing industries (e.g. juices, canned fruit) and sold as fresh fruit for final consumption. Farms are considered part of the Orange and Citrus Groves industry if at least half of their revenue is derived from growing these fruits.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.